A Woman's Place

2.5 How norm criticism can make your company more gender equal

The Local’s Sophie Miskiw sits down with Armina Etminan, education manager at Make Equal, a Stockholm based-company that has reached over 100 million people with its campaigns to help organisations and businesses engage practically with equality.Armina introduces the concept of norm creativity and explains how it can be used to create more inclusive external communications. Norms, she explains, are limiting and exclude people. By identifying these norms, companies can create new ways to engage with and include people both within and outside of the organisation.Read more about everything discussed in the podcast by clicking the links below:A Woman's PlaceA Woman's Place podcastMake EqualNorm creativityLeklust’s pram-pushing SpidermanThe original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.A Woman's Place is produced by The Local in partnership with Invest Stockholm.

2.4 How to recruit with greater diversity

"Recruitment is one of the most important tools to reach diversity within your workplace."The Local’s Sophie Miskiw is joined by Henrik Fröjmark, Managing Director of Rättviseförmedlingen, a Swedish fundraising foundation focused on promoting equality and diversity. Based in Stockholm, the initiative helps different projects, organisations and media companies to find candidates from underrepresented areas with relevant knowledge and experience.Henrik discusses the most common mistakes companies make during the recruitment process and what they can do to avoid them. After all, he says, “if you only recruit from half the population you will miss out on a lot of talent."PODCAST GOES HERERead more about everything discussed in the podcast by clicking the links below.A Woman's PlaceA Woman's Place podcastRättviseförmedlingenDiversityThe original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.A Woman's Place is produced by The Local in partnership with Invest Stockholm.

2.3 How to measure gender equality in the workplace

"How can we in a specific situation make people feel at home, welcome, talk to each other in a more fair way, not stereotyping or excluding?”The Local's Sophie Miskiw is joined by Pernilla Alexandersson, CEO and founder of Add Gender, a Stockholm-based consultancy service committed to improving equality and diversity in the workplace. Pernilla discusses the steps companies can take to start measuring how equal their workplaces are as well as the benefits that result from more diverse organisations. She highlights the most common issues companies face of their quest for diversity and how to overcome them and increase inclusivity. Read more about everything discussed in the podcast by clicking the links below:A Woman's PlaceA Woman's Place podcastAdd GenderEQmeterInclusivenessThe original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.A Woman's Place is produced by The Local in partnership with Invest Stockholm.

2.2 How to bring a gender equality policy to life

In the second episode of A Woman's Place season two, The Local’s Sophie Miskiw sits down with Johanna Lundin, CEO and founder of Equalate, a Stockholm-based consultancy service dedicated to developing equality, diversity and inclusion within organisations.Johanna explains why all businesses should have a gender equality policy and, more importantly, how to bring it to life. She offers solutions that help companies to get a full picture of gender equality in their workplaces and practical steps they can take to make all employees feel safe, valued and able to succeed.PODCAST GOES HERERead more about everything discussed in the podcast by clicking the links below:A Woman's PlaceEqualateGender equality policy, SwedenThe original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.A Woman's Place is produced by The Local in partnership with Invest Stockholm.

2.1 How to increase female representation in leadership positions

"Most of the organisations we at AllBright meet want to talk about, 'How do we find, hire and keep women?'. And they don't see how the recruitment process or promotion process is biased."Season two of A Woman's Place kicks off with The Local's Sophie Miskiw meeting Jennifer Råsten, training strategist at AllBright Foundation, a politically-independent, non-profit foundation that promotes equality and diversity on the management level in Sweden.Jennifer regularly meets with companies that want to increase female representation on their leadership teams, many of them unaware that the issue is more deeply rooted than they realised. She highlights the many benefits of diverse management teams and offers advice to companies that are keen to get more women into leadership positions.Read more about everything discussed in the podcast by clicking the links below:A Woman's PlaceAllBright FoundationMeritocracyDeloitte study 'Inclusive Mobility: How mobilizing a diverse workforce can drive business performance'McKinsey study 'Women Matter: Ten years of insights on gender diversity''Thinking, Fast and Slow' by Daniel KahnemanThe original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.A Woman's Place is produced by The Local in partnership with Invest Stockholm.