WHAT THE TRUCK?!?

The Broker Blueprint

On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success. First up: Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on: Why relationships (not AI) are the future of brokerage How to build trust with carriers and shippers Training brokers the right way Why paying carriers fairly drives long-term growth What new brokers are getting wrong — and how to fix it Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on: Grit, resilience, and longevity in freight sales Building winning teams and culture in tough markets Leadership lessons from scaling through multiple market cycles What young brokers must understand to survive and thrive This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Freight in Focus

In this episode of WHAT THE TRUCK?!?, host Malcolm Harris kicks off 2026 with a deep, perspective-driven conversation on what’s really happening across the freight and logistics industry beyond the headlines. The show opens with FreightWaves cross-border reporter Noi Mahoney breaking down major policy and trade developments, including tariff delays, shifting duties, and why U.S.–Mexico freight could emerge as one of the biggest stabilizers for trucking in 2026. Noi shares insights on nearshoring, cross-border truckload demand, warehouse implications, Class 8 truck orders, and the risks that could disrupt current momentum. Next, supply chain veteran Mike Eischer, CEO of One World Supply Chain Consulting, joins the show to unpack where inefficiencies hide inside organizations, how companies should think about disruption as the new norm, and where technology is actually making a real-world impact. Mike offers practical guidance on operational discipline, balancing efficiency with reliability, the limits of automation, and why people remain the most important part of any supply chain. The episode wraps with Chase Osborne of First Star Logistics, who dives into the realities of agent recruiting, marketing, and trust in a tight freight market. Chase discusses what agents are really looking for in 2026, how compensation, culture, and back-office support factor into decision-making, and why transparency and infrastructure matter more than flashy commission offers. This episode is packed with actionable insights for carriers, brokers, shippers, and logistics leaders navigating a complex and evolving freight landscape in 2026. ⁠Watch on YouTube⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Doctor's Orders

Welcome to the first episode of 2026 on WHAT THE TRUCK?!?. Host Malcolm Harris kicks off the new year with an in-depth, no-nonsense conversation with Charles Gracey, often referred to as the “Dr. Phil of trucking,” to break down the biggest issues shaping the freight and trucking industry right now. This episode covers major developments that will impact drivers, carriers, brokers, and industry leaders in 2026, including the federal appeals court ruling against Amazon and what joint-employer accountability could mean for last-mile delivery models. Malcolm and Charles discuss whether this ruling signals a broader shift in labor law, risk allocation, and long-term sustainability for delivery service partners. They dive into why large carrier mergers and acquisitions largely stalled in 2025, exploring indecision, market uncertainty, valuations, and leadership hesitation, and what that means for consolidation in 2026. The conversation also examines leverage in today’s freight market, capacity pressures, driver pay, and why the power balance still isn’t in drivers’ favor. Autonomous trucking takes center stage as California moves closer to allowing testing and deployment of heavy-duty driverless trucks. The discussion addresses safety, cybersecurity, liability, regulatory gaps, and the often-ignored human cost of automation, including what happens to drivers if jobs are displaced. Other key topics include:- Peak season performance and why “best in recent memory” may not mean much- Sudden carrier shutdowns during the holidays and what they reveal about leadership, diversification, and planning- The lack of meaningful protections for drivers when companies collapse- Why 2026 may become a relationship-driven year for freight rather than a transactional one- Barriers to entry, industry integrity, and the need for higher standards without killing opportunity- How executives can avoid being disconnected from day-to-day operations- Why innovation fails when drivers and frontline workers aren’t truly involved This episode is a candid, wide-ranging look at where trucking has been, where it’s heading, and what needs to change for the industry to rebuild trust, stability, and integrity in 2026. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

2Hott 2Handle

In the final What The Truck?!? episode of 2025, Malcolm Harris sits down with one of the most genuine voices at the intersection of trucking, music, and hustle, Devin Tribble, known to fans as 2Hott.This isn’t just a conversation about freight or hip-hop. It’s a real, unfiltered story about survival, faith, discipline, and how earning a CDL became an escape route from the streets and a foundation for building something bigger.2Hott opens up about his rise as an independent artist, the inspiration behind “Trucker Anthem,” balancing life over the road with life in the studio, and why consistency matters more than clout. From breakdowns and long nights behind the wheel to viral moments and personal loss, this episode captures what it really means to grind and keep going.Whether you’re a driver, an entrepreneur, an artist, or someone looking for a way forward, this episode delivers perspective you won’t forget.Special thanks to Descartes MacroPoint for supporting What The Truck?!? and helping keep freight visible, connected, and moving. Listen in and close out 2025 with one of the most authentic conversations of the year. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Trucking Into Tomorrow

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight as we head toward the end of 2025. Malcolm covers major industry headlines including the pending Union Pacific–Norfolk Southern rail merger, long-term investment at the Port of New York and New Jersey, consolidation in auto transport logistics, and a high-profile cargo theft case that underscores ongoing risk across the supply chain. The show features an in-depth conversation with Valentina Jordan, CEO and co-founder of Nauta, and Rafa Santiago, COO and co-founder, as they unveil Nauta’s AI-powered inventory optimization engine. They explain how SKU-level visibility, harmonized data, and agentic AI workflows are helping shippers reduce stockouts, improve fill rates, and create more predictable freight flows that benefit truckers, 3PLs, and brokers alike. The discussion explores real-world customer wins, faster time to value, and how better inventory planning leads to smoother routes, consistent loads, and stronger revenue across the network. Later in the episode, Malcolm is joined in studio by Virind Gujral, CEO and founder of EV Bots. Virind shares his journey from fleet operations to building autonomous robotic solutions for EV fleet charging. He explains how EV Bots is tackling one of the biggest barriers to electric fleet adoption by eliminating driver downtime, optimizing charging costs, and automating vehicle inspections and maintenance checks. The conversation dives into Chattanooga’s growing innovation ecosystem, pilot deployments, and what the future holds for electric fleets and logistics automation. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices