Fractal Marketing - with Gerard Doyle

Naked Wines – transforming physical retail into a subscription

This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the market to win customers. From making their customers the hero to storytelling and using three revenue streams, Naked […]

SpaceX – Elon-gated branding

SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand marketing tied with Elon Musk, SpaceX is using its PR to win […] The post SpaceX – Elon-gated branding appeared first on The marketing agency for Startup Founders and Entrepreneurs.

Pet Circle – Instagram and Subscriptions

SUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target audience: people with disposable income, use subscription services and, are time-poor. The brand is focused on making […] The post Pet Circle – Instagram and Subscriptions appeared first on The marketing agency for Startup Founders and Entrepreneurs.

SEMrush - Fast Brands and Community

SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to their niche: end-users of a certain size that want to take their analyses in-house. They also discuss […] The post SEMrush – Fast Brands and Community appeared first on The marketing agency for Startup Founders and Entrepreneurs.

The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood

This episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a robust online community of success stories. By building a great product supported by informative content, Webflow creates […] The post The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood appeared first on The marketing agency for Startup Founders and Entrepreneurs.