Inside Trader Joe's

Episode 102: This Blonde Chocolate Walks Into Trader Joe's

Sometimes a chocolate bar is just a chocolate bar. And sometimes it's something else entirely. Sometimes it's an experience, and sometimes that experience comes with a remarkable history. Trader Joe's Blonde Bar, our first foray into the world of blonde chocolate, is this kind of chocolate bar. Join us as we pay a visit to our Italian bean-to-bar chocolate supplier, where the third generation of the founding family is both honoring their history and embracing modern technologies to push the boundaries of what's possible. Transcript (PDF)

Episode 101: Trader Joe's Gets Fresh (and Deli) for 2026

At Trader Joe's, we take product quality, freshness, and value very seriously. In every part of the store, every day. So, when we sat down with a couple of our Category Managers to talk about how they approach freshness and quality, as well as innovation and great taste, there was a lot to discuss. In this episode we're up close and personal with our Fresh and Deli folks. What's the difference between Fresh and Deli? Listen in and find out. We're also sharing some sneak peaks into some new products you'll be seeing in our refrigerated cases… very soon. Transcript (PDF)

Episode 100: The 17th Annual Customer Choice Awards

The votes are in, and the time has come to reveal the winners of the 17th Annual Trader Joe's Customer Choice Awards! Seventeen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one. Favorite cheese? It's here. Favorite snack? It's a crunchy one. Favorite Trader Joe's product overall? It's delicious! We have the results, including a couple of surprises – headscratchers, really, and we're here for 'em. Listen in for all the details, and visit traderjoes.com for the full list. We close out this episode with a little self-indulgence (even more than usual!), and a look toward what's ahead. Transcript (PDF)

Episode 99: The Cheesiest Episode of Inside Trader Joe's. Ever.

Eat More Cheese. This is not just a piece of advice, it's one of the New Year's Resolutions we're certain we'll be able to keep in 2026. In this episode of Inside Trader Joe's, we talk to our Category Manager for Cheese, who shares her passion for all things fromage, and takes us inside the world of cheese at Trader Joe's, and beyond. Whether you're a regular visitor to the cheese case at your neighborhood Trader Joe's, or you're checking out the shreds, spreads, wedges, and wheels for the first time, there's something here for you, and you might even discover a new favorite! Transcript (PDF)

Episode 98: Trader Joe's Went to Sonoma And All You Get Is Some Incredible Sparkling Wine

Hard as it may be to fathom, we're headed into the home stretch, with almost an entire year in the rearview mirror. This is a time of parties and celebrations, gatherings of families and friends. All of these occasions could benefit from bubbles, specifically those you'll sip in a glass of crisp and refreshing sparkling wine. In this episode of Inside Trader Joe's, we're traveling to Sonoma, deep in the heart of California's wine country, where some of our favorite sparkling wines are carefully crafted and bottled. Travel with us to Northern California, then make the short trek to your neighborhood Trader Joe's and pick up a bottle of your favorite bubbly. It'll make any occasion special. Transcript (PDF)