SocialMinds - A Social Media Marketing Podcast

How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos

When Argos's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it's dance trends on the shop floor or the account's ongoing beef with Currys, your childhood favourite retailer has viewers hooked.   In this episode, we chat to Aimée Scanlon, Social Media Lead at Argos, to unpack how the high street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aimée shares why employee-generated content outperforms product content, why you should treat the comments section like your boss, and what it takes to modernise nostalgia without becoming a museum piece. 

What Pinterest Predicts 2026 Says About the Future of Trends | Louise Foley, Director of Marketing, Europe – Pinterest

2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fisherman Aesthetic, Pickle Fix, and Cherry Coded. For 2026, Wilderkind, Poetcore, and FunHaus are among the many trend predictions our favourite visual discovery engine has in store for us this year. To tell us about how brands, marketers and creators can all leverage this year's biggest vibes, we're joined once again by Pinterest's Director of Marketing, Louise Foley. Expect to discover why your audience is turning to imaginative escapism, why trends are growing 4.4x faster than seven years ago, and the difference between a shoppable and a successful trend. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com  Pinterest Predicts -  https://business.pinterest.com/en-gb/pinterest-predicts   

SOCIAL IN SIX [100]

On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that's got some news accounts rattled. They're also talking all about Sora, the latest AI video/social platform from ChatGPT's parent company OpenAI.    Plus, new AI tools from TikTok that let creators streamline both the edit and video scripting process; Reddit's guide to optimising for AEO (not a typo, that's Answer Engine Optimisation), and finally...find out which platform marketers ranked top priority in Emplifi's State of Social report.       Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

SocialChain x Primark: Behind the work

Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark’s bold social-first strategy with Primark’s Kymberley Thompson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion’s biggest names into a cultural conversation starter.  Get in touch at socialminds@socialchain.com.

SOCIAL IN SIX [099]

On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta’s ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed.    They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform’s rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube’s AI tool that generates alternate endings for Shorts.    Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.