MarketEd NOT Live

Simpler Marketing: Roger Edwards

MarketEd Not Live Shownotes Season 3 Episode 2: Roger Edwards Season three kicked off with our interview with Amir Bazrafshan talking about video marketing, and it was brilliant. If you haven’t given it a listen yet, check it out here. Episode two is all about simplification, so we are going to cut the faff. Episode 2, Simpler Marketing with Roger Edwards, marketer, author and cat enthusiast. What you will learn... Understanding the need to justify our role and marketers and the need to simplify what we do How Roger got to where he is now, rising through the ranks to eventually become Marketing Director Why Roger wants to simplify marketing after being left frustrated in the finance industry The importance of informal and chatty language, even when there are rules, regulations and corporate guidelines to follow The need to translate your marketing efforts into business results in order to sell to the c-suite How the pandemic has proved that companies can be nimble and adaptable How new technologies and tools have increased the rate of change in marketing and what that means for marketers Insight into the wonderful mind of Roger Edwards and his book, and just exactly why he called it ‘Cats Mats and Marketing Plans’ The importance of simple and effective message Resources mentioned in this episode... Roger Edwards TV Cat Mats and Marketing Plans by Roger Edwards The best way to get a hold of Roger is through his social channels. On Twitter his handle is @Roger_Edwards and here he is on LinkedIn. Alternatively, if you aren’t on Twitter or LinkedIn, you can contact Roger through his website rogeredwards.co.uk

Gen Z: Cat Agostinho & Jay Richards

Wow, we really are flying through this LIT series, so dope, swag, sick. Sorry, we’re just trying to be down with the kids because this week’s episode is all about Gen Z. On episode 3 of MarketEd Not Live we are joined by the wonderful Cat Agostinho and Jay Richards, co-founders of Imagen Insights. Jay is the CEO and Cat is the COO at Imagen Insights, who enable agencies and brands to crowdsource feedback, ideas and insights from their Gen Z consultant community. Cat is a digital media & marketing consultant, founder of the DAWN Network, an IPA Women of the Year finalist in 2018 AND is a contributor to the Conscious Advertising network (CAN). Jay is the fifth of six children from migrant parents and is also a Forbes 30 under 30, and his goal in life is to guide Gen Z in their careers, just as his business teacher did for him. Impressed? We are. What you will learn... What is Gen Z and why is it important? Understanding the difference between the top and bottom end of Gen Z What Imagen Insights are all about The differences between millennials and Gen Z The shift towards Gen Z and the digital natives that value humility, being humble and truthful The importance of selling an experience, having an open dialogue and building trust How FootAsylum are killing it with Gen Z The importance of knowing your landscape in and out What Call of Duty updates can tell us about Gen Z audiences How Gen Z can be loyal but leave your brand at the drop of a hat when new information surfaces Resources mentioned in this episode... Imagen Insights DAWN Network Cat Agostinho Consultancy Conscious Advertising Network Jay Richards Forbes 30 under 30 FootAsylum YouTube IPA Women of Tomorrow If you would like to get in touch with either Cat or Jay, the best place to do that is on their socials. You can find Cat on Twitter and LinkedIn or get in touch through the Imagen Insights website. Similarly, you can find Jay on Twitter, LinkedIn and Instagram. So, don’t be shy, if you want to know more about Gen Z or how Imagen could help you, send them a message. They are really nice, promise.

Creativity: Tim Elliott

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts. Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman. What you will learn... How to become more creative What creativity actually means How to come up with creative ideas How to rethink creativity Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer Why creativity is so important in marketing How technology has made it too easy for us to just put something out there without really thinking about it The 4 Cs of marketing The importance of diverse and cross-functional marketing teams, involving all areas of the business The importance of teaching and developing within an organisation to facilitate creativity better How to teach creativity How to unleash your creativity How marketers have adapted creativity during the pandemic Why brainstorming is a bad idea and the need to banish “yes, but...ers” The one more rule The concept of being brave Resources mentioned in this episode... TimElliott.me Creative Mornings Derby The RE of Marketing Podcast The RE of Marketing Bites Tim and Paul’s Strategy Sessions Tim’s last appearance on MarketEd Not Live Mark Ritson Effes Thomas Barta If you would like to get in touch with Tim, the best place to do that is on his social channels. You can find Tim on Twitter, LinkedIn and Instagram where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man.

Diversity in Events: Amy Kean

Episode five already, wow, we really are flying through them. Today we are joined by the amazing Amy Kean, the self-professed cult leader and sociologist. She is also the co-founder the DICE charter, a columnist for Shots Creative and Maker of the Little Girl Who Gave Zero Fucks, and poetry collection House of Weeds. Now that’s a woman with talent. On this episode, Amy will be talking to Paul about the DICE charter and the importance of diversity in events and conferences, how blooming brilliant MarketEd.Live is and why she often mistaken for the diversity police. PLUS, she will be trying to convince Paul that we need a coal walk at MarketEd.Live 2021. What you will learn... What a ‘Mannel’ is What DICE is How and why DICE was started How diversity is so much more than just race and gender How the DICE process helped MarketEd.Live Why we got our sessions captioned Myth busting: Why DICE is not the diversity police Why there could be hot coals at MarketEd.Live 2021 Why class isn’t involved in the equality act but is included in DICE Why you should be paying for your speakers’ travel expenses at the very least Whether sponsors should be included in the DICE charter Why the double Barry is a bad thing What’s next for DICE and their plans to banish the Mannel Amy and Paul’s warning to the non-inclusives Resources mentioned in this episode... DICE Amy’s Column Change Consultancy Starcom Little Girl who gave 0 fucks House of Weeds Jordie Wildin MarketEd.Live 2019 Session Tony Robbins Nigel Farage Campaign Mag 2010 Equality Act If you want to connect with Amy, you are best to send her a message on her socials. You can send her a message on Twitter, LinkedIn and Instagram to find out about all things DICE, her books or her columns.

Brand Voice: Bethany Joy

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously). What you will learn... What brand voice is Why brand voice is so important How brand voice can be accidental How to start on the journey to defining your brand voice Why understanding your business and your audience is the key to creating a strong brand voice How to strike a balance between communicating using jargon and colloquial language for greater effect Why it is important to be bold in your brand voice Why brand voice is so much more than just ‘sounding human’ Why you need to create a detailed set of guidelines to define your brand voice Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment Resources mentioned in this episode... Brand Guidelines study Monzo Ohne Flo 5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects. BethanyJoy.org Velocity Partners Doug Kessler If you want to get in touch with Bethany, the best place to do so is through her LinkedIn. Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience.