Content Lab

https://anchor.fm/s/7864b1a8/podcast/rss

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Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics t...

Episode List

How much does marketing news really matter?

Aug 12th, 2021 5:47 PM

As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?

They Ask, You Answer and diversity, equity, and inclusion

Jul 29th, 2021 3:06 PM

The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.

What the heck is going on with all the Google updates?

Jul 15th, 2021 3:03 PM

In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)

Realities of outsourcing content for inbound marketing

Jul 1st, 2021 9:09 PM

Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?

How to get started creating video

Jun 17th, 2021 4:58 PM

When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me. Clearly, today is a different story. How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?

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