Persuasion by the Pint

420: The Truth About AI Writing from Copywriting Legend Bob Bly

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline. McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse. You can sign up for Bob’s free newsletter at https://bly.com. The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly first appeared on Persuasion by the Pint.

419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One

On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand.  She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com. The post 419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One first appeared on Persuasion by the Pint.

418: We Teach You How to Start a Cult

On this episode, Jody Raynsford joins the show. He is the author of the book “How to Start a Cult”. After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers. You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint. The post 418: We Teach You How to Start a Cult first appeared on Persuasion by the Pint.

417: The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design

On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling. You can learn more about Full Pour Media at https://fullpourmedia.com. The post 417: The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design first appeared on Persuasion by the Pint.

416: The 5 Neurochemicals That Trigger Buying Behavior

On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She’s a top copywriter and funnel strategist who helps coaches and speakers “Write Like a CEO” so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System. You can check out her custom GPT course at https://profitablecopywriter.com/bbb. The post 416: The 5 Neurochemicals That Trigger Buying Behavior first appeared on Persuasion by the Pint.