The Sonic Truth

Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to scale a podcast operation from startup to sustainability, and how content curation can make or break a show’s success. Colin shares insights into the ever-changing monetization landscape and what podcasters need to do to optimize revenue while staying authentic. Plus, we unpack the future of podcasting—why video is dominating the conversation, the risks of another podcasting bubble, and what creators should be doing now to stay ahead. Download transcript The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how advertisers can move beyond vanity metrics, optimize their omnichannel strategy, and prove real business outcomes from their media investments. If you want to understand how to measure and maximize performance in CTV, audio, and beyond, this episode is for you! Download transcript The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is redefining the audio marketing landscape, this is a conversation you won’t want to miss! Download transcript The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape

In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolving role of podcasters as tastemakers. We also dive into the challenges facing independent creators, from standing out in a crowded market to building sustainable monetization models. Whether you’re a creator or an industry insider, this conversation is packed with insights you won’t want to miss. Thank you for listening, and welcome back to the Sonic Truth. Download transcript The post What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape appeared first on The Sonic Truth.

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand storytelling to measuring music’s impact, this fast-paced discussion challenges conventional thinking and offers fresh insights into the evolving role of sound in marketing. Download transcript The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.