Golf Essentials (for Weekend Warriors)

https://anchor.fm:443/s/7d43620/podcast/rss

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If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts to help. Here's what I believe about both golf and business: 1. Both are challenging, but don't need to be complicated - simple and consistent is best. 2. Large and infrequent improvement sessions aren't optimal - light, regular refinements are much...

Episode List

Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management

Dec 4th, 2019 5:18 PM

People buy into franchises for 2 reasons: better processes/buying power and brand. In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise. You buy into a franchise because you want more customers coming in the door. You buy in for Brand. Processes and buying power are just table stakes, not differentiators.

Add Some "Muscle Confusion" to your Practice

Oct 23rd, 2019 1:23 PM

Read an article the other day about learning new skills and practice. Turns out that repeating exactly the same move over and over is not nearly as effective as mixing things up...but just slightly. When we practice golf, I believe we need to work on technique, but we also need to simulate on-course experiences by hitting variations of each shot. Do this and I feel it will help you improve fast.

Which Social Platforms are Best for My Business?

Oct 21st, 2019 12:10 PM

In this episode, we're talking about all the ways to win attention online. Every business is different, and you shouldn't feel like you have to win on EVERY platform...only the ones that suit your mission the best. Not every platform is created equal, and your content needs to be applied contextually for the platform it's on. That means choosing which platforms to engage with carefully.

Practice Blueprint: How to Blend Science and Art on the Driving Range

Oct 18th, 2019 12:15 PM

I promise this practice session will help your game. Today we're talking about improving our technique, and nailing down our setup and alignment (science)... Then taking it to real-golf simulations on the practice range (art and creativity). I believe it's super important to work on both areas. One of my best practice sessions yet.

College Golf - How to Win the Attention of Coaches

Oct 15th, 2019 5:34 PM

I grew up playing golf in Maine...not exactly golf central. I had no idea about how the college recruitment process worked, and how college coaches selected their teams. Of course, premium showcases like the AJGA are great, but for most kids looking to play team golf, it's not a reality. There are other ways to get on radar screens and win the attention of a college coach who's willing to bet on you. Here are a few strategies I should have thought about years ago.

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