Create Smarter

Breaking Down the Coverage of the 2026 Olympics

Everyone loves watching the Olympics! But as video producers, we consume broadcast and video content a little differently than most. Connor, Marisa & Jake discuss what techniques have made the Olympics coverage stand out and how we've implemented similar concepts into our work.

Leaning into Content Creators

Content creators, influencers, and internet personalities are changing the way that people are consuming content and giving attention to events like the NBA All Star Game. Phil, Marisa & Jake sat down to talk about the creator economy and how creators are leveraged for larger organizations like the NBA, as well as our clients.

Using Influencer Marketing to Reach Second Level Networks

Giving Day season is almost upon us! Phil, Colleen and Connor break down the tips and tricks for utilizing the "influencers" in your organization to create and share content to their media channels. Learn how to access new audiences and get more eyes on your content to boost awareness and increase sharing.

The Roundtable Conversation is Your Ultimate Content Creation Hack

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Connor & Jake discuss the reasons why a roundtable discussion can be your ultimate content creation hack.

TMSA and 5TP: An A/V Partnership

As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner? That's exactly how 5 Tool Productions has helped the Transportation Sales and Marketing Association. Kyle sits down with TMSA Executive Director Jennifer Karpus-Romain to discuss why it was so helpful to have a trusted A/V partner involved in the planning for TMSA Elevate 2025.