Predicting The Turn w/ Dave Knox

His Daughter's Birthday Dinner Sparked The $100M Carbone Sauce Empire

Eric Skae was running Rao's — one of the most iconic pasta sauce brands in America — when his daughter told him she wanted to go somewhere else for her birthday. Not just anywhere: Carbone, the red-sauce Italian restaurant that had become the hottest reservation in New York. "It's the place for my generation," she told him. "I've already been to Rao's with you." Five years later, Skae has turned that generational insight into a sauce brand that has surpassed $100 million in retail sales, landed in 30,000 stores, and deliberately abandoned traditional advertising in favor of a strategy built on earned media, events, and a single borrowed philosophy from the restaurant: dinner is the show.

How Two Brown Students Brought Korea's Alcohol Aid Market To America

When Gene Oh studied abroad in Seoul as a Brown University senior, he discovered something that would change his career trajectory: jelly sticks that protect your health when drinking alcohol. These products dominate Korea's billion-dollar alcohol aid market, yet remain virtually unknown in the United States. As Co-Founders of day–guard, Oh and his partner Felix Lee are now bridging that gap, bringing Korean wellness culture to American consumers through a reimagined approach to social drinking. In this conversation, we explore how they navigated cultural barriers with Korean manufacturers, pivoted their brand strategy after rigorous customer research, built a team of interns while still in college, and why Oh gave up medical school to share a piece of his heritage with America.

After Decades Of Machines, Keurig Launches Its Own Coffee Brand

For decades, Keurig has been synonymous with convenient at-home coffee brewing, revolutionizing how millions of Americans start their day. Yet despite being a household name in coffee makers, the brand has never sold its own coffee—until now. Christine van den Broeck, Vice President, Keurig Brand Marketing at Keurig Dr Pepper, is leading the charge with the launch of Keurig Coffee Collective, a premium coffee line crafted by internal experts the company calls "trailblazers." In this conversation, we explore why now is the right time for this evolution, how cultural intelligence shaped the strategy, and the role of employee experts versus celebrity influencers bringing this launch to life.

Why TOMS Founder Blake Mycoskie Chose ENOUGH Over Everything

Blake Mycoskie built TOMS Shoes into a $650 million empire, pioneered the "buy-one-give-one" model that revolutionized social enterprise, and made over 40 of his first employees multimillionaires. Yet three years after selling the company to focus on family, he found himself in a dark place—depressed, isolated, and questioning whether financial success could ever feel like enough. Today, he's channeling that hard-won wisdom into ENOUGH, a new lifestyle brand that is fully owned by a nonprofit with a mission to help millions of people understand that their inherent worth isn't tied to external achievements. In this exclusive interview, Blake shares how he recovered from post-exit depression, why separating your identity from your business is critical for founders, and how the philosophy of "enough" paradoxically unlocks better performance and sustainable ambition.

How Graza Rejected Growth-At-All-Costs For Brand Building

In an era when many consumer brands chased venture capital and rapid expansion, Andrew Benin, CEO and Co-Founder of Graza, took a different path. Since launching in 2022, his olive oil brand has become known for its distinctive squeeze bottle packaging and methodical approach to growth, prioritizing product quality and strategic partnerships over instant gratification. Benin's journey from cooking at Gramercy Tavern to building what he believes will be a top-two olive oil company offers a masterclass in patient brand building. In this conversation, we explore Graza's unconventional approach to sourcing, the strategy behind its iconic packaging, how the brand navigated early retail partnerships, and what Benin sees as the future of consumer brand building.