Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Building a Personal Brand That Doesn't Feel Fake - Katrena Friel

Your personal brand isn't your Instagram aesthetic. Business mentor Katrina Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room. The Imposter Syndrome Reality Check Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now. Finding Your Unique Edge Everyone has a "field of excellence"—the unique combination of skills and experiences only you possess. List your biggest wins and hardest lessons. Ask three trusted colleagues what makes you different. That's your starting point. The Multi-Income Approach Katrina teaches seven income streams: writing, speaking, programs, coaching, mentoring, facilitation, consulting. Don't launch all seven tomorrow. Master one, then expand naturally based on what your audience actually needs.

Elevating B2B Narratives with AI: Lessons from Content Workshop's David J. Ebner

AI is reshaping marketing, but genuine storytelling stays human at heart. In this episode with David J. Ebner, discover practical methods to fuse AI with emotionally engaging narratives for B2B tech. Start with a unique idea, then use AI for research and first drafts—while humans shape the emotional journey, voice, and value storytelling. Map a clear workflow: human-led ideation, AI-assisted drafting, and expert revision to ensure brand alignment. Maintain a flexible AI ecosystem to test new tools and guard against lock-in, and build a robust internal knowledge base to fuel content accuracy and consistency. Treat AI as a mentor, not a master, and continuously coach it to reinforce trust, authenticity, and specialization in your marketing teams.

Richard Birke's Guide to Conflict Resolution

Conflict is inevitable; litigation is optional. Mediation expert Rich Birke joins Sales POP! to share a masterclass in de-escalating high-stakes business disputes. The key? Predictability and Vulnerability. Building trust requires leaders to model the transparency they expect from their teams. In our digital-first world, Berk warns against "impulse responding," suggesting video calls over text to maintain emotional nuance. By identifying stakeholder "hot spots" early and using structured frameworks for complex disputes, leaders can protect their company culture and bottom line. Master these soft skills to turn organizational friction into a competitive advantage and lead with authentic authority.

Mastering the AI Workflow - Antony Baker

The secret to AI ROI isn't the software—it's the process. Antony Baker shares a masterclass on mapping workflows to identify high-impact "quick wins." From cleaning bloated sales pipelines to using specialized "Mates" for meeting notes, this episode provides a blueprint for operational efficiency. With the competitive window closing fast, learn why data transparency and precise prompting are the new prerequisites for business survival. Insight: Stop treating AI as a chatbot and start treating it as a digital teammate. Listen now to stay ahead of the curve.

How is Kodiak Technologies changing airport energy? - Marc Manning

By engineering zero-emission snowplows that double as microgrid assets. CEO Marc Manning explains how these 2025 hybrid-electric vehicles deliver more torque than dual diesel engines while generating up to $60k/year in revenue through Vehicle-to-Grid (V2G) power. This dual-use technology solves the "idle asset" problem, providing airports with peak shaving and emergency backup power. With Buy America compliance and FAA-compliant performance (7,500 tons of snow/hr), Kodiak is turning seasonal machinery into year-round infrastructure. Listen to the Expert Inside podcast for the complete engineering breakdown on decarbonizing heavy industry.