Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

How is Kodiak Technologies changing airport energy? - Marc Manning

By engineering zero-emission snowplows that double as microgrid assets. CEO Marc Manning explains how these 2025 hybrid-electric vehicles deliver more torque than dual diesel engines while generating up to $60k/year in revenue through Vehicle-to-Grid (V2G) power. This dual-use technology solves the "idle asset" problem, providing airports with peak shaving and emergency backup power. With Buy America compliance and FAA-compliant performance (7,500 tons of snow/hr), Kodiak is turning seasonal machinery into year-round infrastructure. Listen to the Expert Inside podcast for the complete engineering breakdown on decarbonizing heavy industry.  

Moving From Vendor to Trusted Advisor with Whitney Ferris

Are you a vendor or a partner? Whitney Ferris argues that "transactional selling" is a relic of the past. To survive today's complex B2B landscape, you must master the human elements of the deal. High-impact performers focus on three pillars: Meaningful Urgency: Tying solutions to real business risks, not fake deadlines. Radical Consistency: Building an untouchable reputation through reliable follow-through. Ethical Outcomes: Prioritizing "win-win" deals that ensure long-term referrals. By balancing disciplined preparation with genuine empathy, you transform your sales desk into a value engine.

How to Write Cold Emails That Convert: Secrets from Recruitment Mogul Kevin Downey

Recruitment entrepreneur Kevin Downey reveals why his system thrives on cold B2B email: simple, human copy, and flawless compliance. Forget the marketing jargon and complex subject lines. Your email should mimic a voicemail: direct, conversational, and hyper-focused. Start with a clear pain point, offer a brief solution, and use a Call to Action (CTA) that only asks for a simple reply. Downey's data shows that simple, vague subject lines outperform gimmicks. Crucially, personalization should be minimal (First Name is enough)—overdoing it signals automation. Measure only the Reply Rate, ignore opens, and follow the simple rule for compliance: include a physical address and an easy opt-out.

Your Client's Emotional Journey to Referrals - Stacey Brown Randall

Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial "New Client" stage. If you don't address that "quiet voice" of concern with clear onboarding and emotional reassurance, you undermine trust. You must identify your Referral Hot Zones—the specific moments in your journey when clients are most likely to talk about you. These are not random. Analyze where past referrals originated (e.g., after successful project completion, during a specific milestone).  

Why Your Sales Mindset is Your Biggest Barrier to Aesthetic Profit - Terri Ross

In the competitive world of medical aesthetics, many practices struggle because they view "sales" as a dirty word. But here's the truth: sales is simply an extension of patient care. Terri Ross, a top industry expert, argues that the most successful cash-based practices shift their focus from pushing procedures to consulting on solutions. Your Actionable Takeaway: Abandon the "icky" sales stigma. Embrace emotional selling by asking deep, open-ended questions to uncover the true motivations behind a patient's desire for treatment. Patients buy on feeling, not just facts. When you genuinely serve, you automatically sell.