The Wellness Business Show

The £5/Day Ads Strategy For Predictable Enquiries

Ads. Some people swear by them. Some people swear at them. In this episode, I'm breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you've "wasted money again." Because here's the truth: ads aren't the problem. Random ads are. Inside this episode, I talk about: Why "organic only" isn't a badge of honour (and why there's no shame in paid growth) What's really happening when ads don't work The difference between nurture ads, lead gen ads and direct-to-sale ads How to use £5/day strategically instead of sporadically Why audience targeting is the make-or-break factor How ads fit into a bigger ecosystem (not just a one-off campaign) What predictable enquiries actually require behind the scenes Why automation and evergreen sales become possible when ads are done properly I also share real client results, including cost-per-lead figures that prove this isn't theory — it's tested, refined, repeatable strategy. If you've ever: Felt burnt by Ads Manager Assumed you "need a bigger budget" Believed ads are only for big businesses Or secretly wanted more predictable enquiries without working twice as hard This episode will give you clarity. Because £5 a day isn't about the number. It's about the structure. Want the full step-by-step training? If you're inside The Wellness Business Club, head to Magnetic Marketing and watch Instagram & Facebook Ads For Any Budget. If you're not yet a member, you can join for £37/month and get access to: The full ads training 50+ business growth trainings Live support Strategy sessions Ongoing refinement of your marketing Come and tell me where you stand on ads. Are you: Team Organic? Team Paid? Or Team "I tried once and it traumatised me"? DM me over on Instagram: instagram.com/kirstykianifard Let's have the conversation. Because predictable enquiries aren't about luck. They're about strategy.

Marketing Isn't Your Problem (This Is)

If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you. In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it's not your strategy that's broken. It's the beliefs you're carrying about what marketing is, what it's supposed to look like, and who it's for. In this episode, we talk about: Why "build it and they will come" is one of the biggest time-wasters in business The real difference between marketing and selling (and why confusing the two makes everything harder) Why social media is not the only way to market your work Why niching by values beats demographics every time The myth of "ethical marketing" that quietly keeps wellness professionals invisible Why consistency matters more than perfection And why you're not bad at marketing, you've just been measuring it the wrong way I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing "right". If you've been telling yourself: "I'm just not cut out for marketing" "I hate selling" "I don't want to be annoying" "I'll show up once it's perfect" This episode will gently, firmly, and honestly challenge that. 🎧 Listen now and then come and tell me which myth hit closest to home. 📩 DM me over on Instagram @kirstykianifard and let's carry the conversation on there.

Client Loyalty: What Keeps Them Coming Back

We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn't coming from who's next… it's coming from who's already been here? In this episode, I'm unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don't) how nurturing relationships beats chasing algorithms the small, intentional ways to make clients feel genuinely valued and how regulars quietly become your best sales strategy This isn't about doing more. It's about relating more. If you've ever felt like you're constantly starting from scratch… or wondered why things feel harder than they need to be… This episode will land. Listen now and rethink what real growth looks like in your business.  Come and find me on Instagram: instagram.com/kirstykianifard

When Business Is Slow: The Exact Steps to Take

If business feels quiet right now and your brain is starting to spiral, this episode is for you. Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful "is this even working?" narrative. But they're also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them. In this episode, I'm walking you through seven exact actions to take when business is slow so you can stop panicking, start responding strategically, and turn this season into a turning point rather than a setback. It's about doing the right things, in the right order, with clarity and self-trust. In this episode, we cover: Why slow periods are normal (and why they don't mean you're failing) How to zoom out and assess what's actually happening in your business The marketing and messaging mistakes that quietly stall momentum Why your offers might be slightly out of sync with where your clients are right now How self-mastery and mindset impact sales more than you think Simple ways to reconnect with existing clients and uncover new opportunities Why growth is never linear and how to stop making slow seasons mean something about you This episode is designed to be a life jacket. Something you can come back to whenever things feel wobbly and you need steady, grounded direction. 🎧 If business feels slow right now, press play. 📸✨ The Big Picture Day – March 2026 If you've been feeling like your business has outgrown the way you're showing up, this is for you. The Big Picture Day is my in-person strategy + branding day in Brighton, designed for wellness business owners who want to step away from the day-to-day, zoom out, and get properly clear on what's next. You'll spend the day: mapping your next 90 days with clarity and focus creating a calm, doable strategy that supports your nervous system and walking away with a bank of elevated brand images that make showing up online feel easy again The next Big Picture Day is happening in on Monday 23 March, 2026, places are intentionally limited, and the early bird is currently available for a short time. 👉 Find out more and book your spot here: https://www.kirstykianifard.com/bigpicture  

Why Your New Wellness Service Isn't Selling (Yet)

There's a new service sitting in your business that should be doing better than it is. You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud. Crickets. Polite interest. "Sounds amazing!" No movement. In this episode of The Wellness Business Show, I'm breaking down why brand-new wellness services so often struggle to sell, and why it's rarely about the quality of what you've created. More often, it's about what came before the sell. I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether you're launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves. We talk about: why mindset matters before you market anything new the biggest mistake wellness business owners make when launching how to build demand before you ever open sales why "getting crickets" is usually a positioning issue, not a people issue how to flip the sales dynamic so clients feel ready and excited the structure that turns interest into actual sign-ups how to future-proof an offer so each launch gets easier If you've ever: shelved an offer because it "didn't work" felt nervous selling something without testimonials yet launched quietly and hoped for the best or wondered why something good just didn't take off… This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new. 🎧 Listen to the episode, then come and tell me in the DMs: Which step do you usually skip? You can find me over on Instagram: 👉 https://instagram.com/kirstykianifard And if you're questioning whether your business model is actually supporting your growth, you can take my free quiz here: 👉 https://kirstykianifard.com/bizquiz