Girl Means Business

Girl Means Business

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Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips....
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Episode List

What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions

Jan 28th, 2026 11:00 AM

Send Me A Message or Question About This EpisodeHow Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing GuidePricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episode of the Girl Means Business Podcast, we’re breaking down photography pricing in a simple, practical way so you can stop guessing and start pricing with confidence.Instead of looking at what other photographers charge, we’re focusing on what actually matters: your Cost of Doing Business (CODB) and how to use it to set prices that support your goals, your time, and your life.In this episode, you’ll learn:Why copying other photographers’ prices is the fastest way to burn outWhat Cost of Doing Business (CODB) really means — and why every photographer needs to know itThe biggest pricing mistakes photographers make (and how to avoid them)How to use CODB to set a minimum price you should never go belowWhy confident pricing attracts better-fit clientsHow to adjust your pricing as your business growsTo help you take action, I’m sharing a free CODB worksheet that walks you step-by-step through calculating your own Cost of Doing Business — no complicated math required. You can find the link in the show notes below.🎁 Free Resource:👉 Download the Cost of Doing Business (CODB) Worksheet HERE:If pricing has been holding you back or making you second-guess yourself, this episode will help you gain clarity, confidence, and a pricing structure that actually works for your business.🎧 Tune in and take the first step toward pricing your photography sessions with intention —It's a SECRET PODCAST just for YOU!If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepodSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Why Follow Trains Don’t Grow Your Business (Even If Your Follower Count Goes Up)

Jan 21st, 2026 11:00 AM

Send Me A Message or Question About This EpisodeFollow trains feel productive.Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach.In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings.I’m breaking down:How the algorithm really interprets follow trainsWhy low-quality engagement tanks your reach over timeThe difference between vanity growth and valuable growthWhy more followers can actually mean fewer people seeing your contentWhat to focus on instead if you want real visibility and clientsIf you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration.Because real growth isn’t about padding your follower count.It’s about attracting the right people, not just more people.🎧 Press play before you hop on the next follow trainSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

The Mini Session Marketing System That Actually Sells Out

Jan 14th, 2026 11:00 AM

Send Me A Message or Question About This EpisodeMini sessions don’t sell out because you posted more.They sell out because there’s a plan behind them.In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram.If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them.You’ll learn:Why marketing minis after booking opens is the biggest mistake photographers makeHow to pre-sell mini sessions so booking feels easy (not forced)Why email marketing outperforms social media for mini launchesWhat your mini session page actually needs to convert visitors into bookingsHow to use real scarcity (without pressure or manipulation)What to do after minis sell out so your marketing keeps workingThis episode is for photographers who want repeatable, simple marketing that works season after season — without burning out or relying on algorithms.Because mini sessions aren’t just about quick cash…They’re about building a system that supports your business long-term.🎧 Press play and let’s simplify how you sell.Support the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Marketing Trends for Photographers in 2026

Jan 7th, 2026 11:00 AM

Send Me A Message or Question About This EpisodeA new year brings new marketing trends — but not all of them are worth your time.In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout.We’re talking about what’s really changing in photography marketing, including:✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media✨ The growing importance of email lists and owned audiences✨ Why smaller, more intentional audiences are driving better results✨ The return of local marketing and community visibility✨ Simpler offers, clearer messaging, and easier booking experiences✨ Why personality-driven brands are winning in a crowded marketThis episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026.If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle.🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain.It's a SECRET PODCAST just for YOU!If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepodSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

{REPLAY} How To Be More Visible In Your Photography Business

Dec 24th, 2025 11:00 AM

Send Me A Message or Question About This EpisodeYou spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients.I’ll share:✔️ Why personal branding matters more than ever in the photography industry✔️ How showing your face builds trust and connection with potential clients✔️ Simple ways to start showing up online (without feeling awkward or salesy)✔️ Why brand photos are key for elevating your website, social media, and marketingIf you’ve ever thought “I don’t need to be the face of my brand,” this episode will change your mind — and help you show up with confidence and clarity.Support the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

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