Girl Means Business

Girl Means Business

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Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips....
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Episode List

10 Minute Marketing Strategies for Photographers

Feb 18th, 2026 6:00 PM

Send Me A Message or Question About This EpisodeFeel like you don’t have time to market your photography business?Between sessions, editing, family life, and everything else on your plate, marketing can easily fall to the bottom of the list. But what if growing your photography business didn’t require hours of content creation — just 10 intentional minutes a day?In this episode of the Girl Means Business Podcast, I’m sharing simple, practical marketing actions photographers can take in 10 minutes or less. These quick wins are designed to help you stay visible, build relationships, and increase inquiries — without adding more overwhelm to your schedule.You’ll learn:How to use small pockets of time (like school pickup or practice) to market your businessSimple social media engagement strategies that increase visibilityEasy email marketing actions that build trustQuick website and SEO updates that improve bookingsHow to follow up strategically to convert more inquiriesMarketing doesn’t have to be complicated or time-consuming. When done consistently, small daily actions can create serious momentum in your photography business.If you’ve been saying, “I don’t have time to market,” this episode will show you how to make progress — even on your busiest days.It's a SECRET PODCAST just for YOU!If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepodSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

How to Make Your Photography Business Stand Out in 2026

Feb 11th, 2026 12:00 PM

Send Me A Message or Question About This EpisodeThe photography industry is more crowded than ever, but standing out in 2026 doesn’t mean doing more or being loud. It means being intentional about where you show up and how you connect with the right people.In this episode of the Girl Means Business Podcast, we’re diving into the marketing trends photographers need to know for 2026 - and how to use them to build a business that’s visible, sustainable, and aligned with real life.Instead of chasing every new platform or trend, we’re focusing on what’s actually working right now.This episode is for photographers who want to grow in 2026 without burning out — and who are ready to focus on marketing strategies that actually support their business instead of overwhelming it.Support the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Are Your Emails Going to Spam? What Photographers Need to Know About Deliverability

Feb 4th, 2026 11:00 AM

Send Me A Message or Question About This EpisodeTry FLODESK and save 25% - https://flodesk.com/c/GIRL50You can write great emails — but if they’re landing in spam, they’re not doing their job.In this episode of the Girl Means Business Podcast, we’re breaking down email deliverability in a simple, non-technical way so photographers can make sure their emails are actually reaching their audience.We’ll talk about what email deliverability really means, why it matters more than your open rate, and the common mistakes that send your emails straight to the promotions or spam folder — without you even realizing it.In this episode, you’ll learn:What email deliverability is and why it matters for photographersWhy your emails might not be getting opened (even with a good subject line)Common email marketing mistakes that hurt deliverabilitySimple steps you can take to improve inbox placementHow consistency, list health, and content all play a role in email successIf you’re building an email list to book more clients, fill slow seasons, or stay visible without relying on social media, this episode will help you protect that list and make sure your emails actually get seen.🎧 Tune in to learn how to improve email deliverability and get more eyes on the emails you’re already writing.It's a SECRET PODCAST just for YOU!If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepodSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions

Jan 28th, 2026 11:00 AM

Send Me A Message or Question About This EpisodeHow Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing GuidePricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episode of the Girl Means Business Podcast, we’re breaking down photography pricing in a simple, practical way so you can stop guessing and start pricing with confidence.Instead of looking at what other photographers charge, we’re focusing on what actually matters: your Cost of Doing Business (CODB) and how to use it to set prices that support your goals, your time, and your life.In this episode, you’ll learn:Why copying other photographers’ prices is the fastest way to burn outWhat Cost of Doing Business (CODB) really means — and why every photographer needs to know itThe biggest pricing mistakes photographers make (and how to avoid them)How to use CODB to set a minimum price you should never go belowWhy confident pricing attracts better-fit clientsHow to adjust your pricing as your business growsTo help you take action, I’m sharing a free CODB worksheet that walks you step-by-step through calculating your own Cost of Doing Business — no complicated math required. You can find the link in the show notes below.🎁 Free Resource:👉 Download the Cost of Doing Business (CODB) Worksheet HERE:If pricing has been holding you back or making you second-guess yourself, this episode will help you gain clarity, confidence, and a pricing structure that actually works for your business.🎧 Tune in and take the first step toward pricing your photography sessions with intention —It's a SECRET PODCAST just for YOU!If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepodSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Why Follow Trains Don’t Grow Your Business (Even If Your Follower Count Goes Up)

Jan 21st, 2026 11:00 AM

Send Me A Message or Question About This EpisodeFollow trains feel productive.Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach.In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings.I’m breaking down:How the algorithm really interprets follow trainsWhy low-quality engagement tanks your reach over timeThe difference between vanity growth and valuable growthWhy more followers can actually mean fewer people seeing your contentWhat to focus on instead if you want real visibility and clientsIf you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration.Because real growth isn’t about padding your follower count.It’s about attracting the right people, not just more people.🎧 Press play before you hop on the next follow trainSupport the show✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________✨ Got a burning biz question? ✨I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________💡 Let’s Grow Your Business (The Easy Way!):Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact_______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/______________________________________Let’s Be Business Besties!Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

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