Inbound Academy

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! Read the full show notes Episode Markers 1:06 - Dr. Guess’s Background 2:39 - How customer behavior COULD change Post-COVID 5:50 -The Essential Elements of Interaction w/ Customers 9:48 - Why PLANNING is Crucial When Communicating w/ Customers 15:38 - How to plan a useful survey 22:50 - Tools for designing and analyzing surveys 28:16 - tips for new marketers when starting out 32:10 - How to connect w/ Dr. Guess Connect w/ Dr. Guess LinkedIn DrWendyGuess.com "Indigo Tent" Podcast Follow Growth Marketing for Martians on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Buyer Personas: Yes - They're For Sales Too!

Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode! Learn More About Buyer Personas: What is a Buyer Persona? A Guide for Sales How to Build Effective Buyer Personas Follow Growth Marketing for Martians on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We're Changing Our Name!

A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

How to Launch a Podcast w/ Sebastian Rusk (pt.2)

We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

How to Launch a Podcast w/ Sebastian Rusk (pt.1)

Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk! Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Podcast Hosting Platforms to Check Out: Anchor Acast Libsyn Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support