Little Talks

Beyond likes & views: Marketing signals that actually matter

Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but instead measuring impact.If marketing is working, you’ll see it in the pipeline. Are we generating real sales-qualified leads, or just form fills? And if marketing disappeared tomorrow, would revenue take a hit? Are we spending $1 to make $3 or just to get applause?So join the gang as they talk about what really matters to your business, ROI.See you next week!—Sam, Roop, Claudia and ChelseaTell us what you think!

Big game, big ads, big money

It's Monday morning quarterback time! After the biggest football game in the world is over, it's time to discuss the marketing world's big game—the commercials.Roop, Sam and Claudia go through the highs and lows of this year's Big Game ads, ranking their favorites and least favorites once again. Who did it right and who wasted their money? The game itself may have been a snoozer, but we think there were some spots worth staying awake for.So grab your leftover buffalo wings and cheese dip, and join the gang as they cover the biggest Sunday of the year.And be sure to let us know which ads moved YOU and which fell flat.See you next week!Tell us what you think!

So you're building a new website for your brand

Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment returns dividends for you and your business.From SEO and AI SEO considerations, to user experience and measurement plans it can be overwhelming. Mike's takeaway? Give yourself enough time to do it right, and put your customer at the forefront of most every decision. Think about how they would react to what they are experiencing, and remove any roadblocks or icky features. After all, if done right and with an eye toward generating leads and sales, it's all about them.So grab a cup of coffee and join our discussion on the do's and don'ts of website creation. See you next week with Sam and Roop's "big game" commercials review!— Chelsea, Sam, Claudia and Roop (and Mike!)Tell us what you think!

Everything we know about OpenAI’s new ChatGPT ads

We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect?Lots of questions, and a handful of answers that aren’t all that great. But some promising new formats from the tech giant look like they’re coming down the line. So join us as we geek out (and temper expectations) over something brand new in the marketing world.— Chelsea, Claudia, Sam and RoopTell us what you think!

Media & Analytics Director Chris Kizer joins the podcast and numbers start flying

All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our clients. Give this episode a listen to get some insight into what's happening now and what's coming up for the marketing media landscape, including some notes on the newly announced OpenAI ad platform rolling out to ChatGPT.Chris shares practical takeaways agencies and in-house teams can use, from evolving attribution models to how AI is reshaping media planning, optimization, and client reporting. He also covers where performance marketing is gaining efficiency, where expectations need to reset, and how smart teams can stay ahead without chasing every shiny new tool. If you’re responsible for media dollars in 2026, this episode offers a grounded look at what matters next, and what doesn’t.—Chris, Sam, Roop and ClaudiaTell us what you think!