Little Talks

Everything we know about OpenAI’s new ChatGPT ads

We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect?Lots of questions, and a handful of answers that aren’t all that great. But some promising new formats from the tech giant look like they’re coming down the line. So join us as we geek out (and temper expectations) over something brand new in the marketing world.— Chelsea, Claudia, Sam and RoopTell us what you think!

Media & Analytics Director Chris Kizer joins the podcast and numbers start flying

All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our clients. Give this episode a listen to get some insight into what's happening now and what's coming up for the marketing media landscape, including some notes on the newly announced OpenAI ad platform rolling out to ChatGPT.Chris shares practical takeaways agencies and in-house teams can use, from evolving attribution models to how AI is reshaping media planning, optimization, and client reporting. He also covers where performance marketing is gaining efficiency, where expectations need to reset, and how smart teams can stay ahead without chasing every shiny new tool. If you’re responsible for media dollars in 2026, this episode offers a grounded look at what matters next, and what doesn’t.—Chris, Sam, Roop and ClaudiaTell us what you think!

Everybody hates AI

Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you can relate to—hating all the AI slop flooding your social feeds (and, in some cases, your TV). And no, AI didn’t write this, we used an em dash on purpose!The gang discusses Merriam-Webster’s word of the year, slop, and how AI-generated images and video contributed to its rise in popularity. With so much AI content being pushed out, trust is eroded, and brands are better served by leveraging AI in other ways.So listen in as Sam and Roop talk about the do’s and don’ts of AI content for brands, and we’ll see you next week with the main man, Chris Kizer!—Sam, Roop, Claudia and ChelseaTell us what you think!

We’re back

Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business.To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and gained some insights from the group themselves. It's a fast-moving area of marketing, and we're lucky to have talented folks like Chris and his team at Littlefield Agency to stay on top of getting the most out of media buys and business results for our clients.Next week, Chris will debrief you on everything he covered in Florida. You won't want to miss it!— Claudia, Sam, and RoopTell us what you think!

That's a wrap on 2025

For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered:What was their total watch time on YouTube?Which month performed the best?What were their top topics?What were their top 3 episodes by streams?Which European country are they most popular?And more!We would also like to thank all of you for listening. It really blows our minds that you voluntarily spend time with us every week, so thank you.It's been a great year at Littlefield Agency, and 2026 is already looking brighter! Have a merry Christmas and a happy New Year and we'll see you on the other side.—Claudia, Sam, Chelsea and RoopTell us what you think!