Take My Word For It

Avoid the Word Thing

“Hey, can you hand me that thing?” “Did you receive the thing I sent you?” “Do we have our things ready for the meeting?” The word “thing” can mean, well, anything. That’s why, as a general rule, let’s the word “thing” from our writing and speaking. Instead, replace the “thing” with the actual noun in question…

You can always send your photos to the media

Let’s say your company had a big grand opening for a new office location. Sadly, no members of the media attended to spread the news. That’s OK. Just be sure you do this next…

Tell reporters they did a good job – build the relationship

If you read a moving article in the newspaper or watch a compelling story on local news, do the unexpected. Tell the reporter and earn this key contact in the media…

Elevator pitch – what and why

The best elevator pitch – in other words, a quick summary about what you or your company is all about – has two main parts: What and Why…

When to pick up the phone instead of email

Ever been in a back-and-forth email chain with someone and the conversation takes too long to resolve? When is a good time to “pick up the phone” instead of emails and texts?