The Content Fix

The nice list

There's enough naughty in the world. Let's talk about the nice stuff.

The Naughty List

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

The word of the year is... gaslighting!

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...

How to ask your audience what they want

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.

How to get to know your audience better through immersive research

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.