Business Not As Usual with Megan Yelaney

What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for. This episode will help you spot that domino gap: the one fix that makes everything else easier. In This Episode, We Cover: Why motivation always fades, and why that's normal The difference between the problem you think you have and the one actually blocking growth Why January feels slow for so many industries (and why February is the real reset) What "I promised myself I wouldn't invest this year" really means How trust (not money) is often the real objection behind investing How to decide what to invest in next: time, skill, coaching, or support The Gap Finder Framework I use with mastermind clients to diagnose business blind spots How to identify your domino gap: the one change that unlocks momentum everywhere else The 5 Core Business Gaps We Walk Through: Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you? Your Offer Suite: What's working, what feels off, and what might be missing entirely? Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform? Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now. Systems, Team & Capacity: Where things fall apart when you're busy, or when you can't be everywhere. We also talk about how to choose your next 90-day focus so you're not trying to fix everything at once.   Important Links:   →Apply for The Distinctive Edge: https://meganyelaney.com/tde   →Come say hi on Instagram: https://www.instagram.com/meganyelaney   

[WILDLY IN DEMAND] DAY 3: How to Use Proof to Help Buyers Decide

Tune into Day 3 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You'll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar.   Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form  Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand   

How Tasha & Brandon Used TDE to Clarify Their Message, Increase Sales & Know Exactly What to Do With Their Content Each Day

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn't just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you've ever tried to follow someone's "post every day + hustle harder" blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out loud. Tasha and Brandon share what it's like to build a business while navigating layered realities—ADHD, parenting, perimenopause, chronic stress, flare-ups, caregiving, life transitions—without pretending discipline alone is the answer. They talk about why so many business strategies feel like "duct tape on a Lamborghini," and what changed when they anchored their message in a clear framework and values-led positioning that actually fits real life. We also get into tangible results: how they used a relationship-based private invite strategy to bring in $6,000 more in sales between December and January than ever before, and why the bigger win wasn't just money—it was creating systems that made the business feel safer and more sustainable. And if you've ever thought, "I can't keep doing this… but I also can't not do this work," Tasha's closing message is basically a mic drop. In this episode, we cover: What "Complex Life Circumstances (CLC)" actually means—and why it changes how you market and sell Why most strategies feel like duct tape on a Lamborghini for high-capacity people with layered lives The difference between stabilizing your nervous system vs just soothing it How a framework gives you one clear way to explain what you do (and reduces daily decision fatigue) What changed when they stopped "spraying the internet" with content and started selling with a clear process How private invites work when you're not trying to be templated, pushy, or weird The underrated result: building systems that help you have a business and a life Why your message can't survive on "$27/month energy" if you're here to make real impact How autonomy inside a program creates better results than copy/paste "be like me" coaching Memorable moments / quotes: "It felt like duct tape on a Lamborghini." "It was energizing versus depleting." "I can't not do this work." "You can't survive on $27 a month if you're here to deliver a real message." "Meg never asked us to be her—she asked us to get out of our own way." Connect with Tasha & Brandon (Rules & Rebellion) Instagram: @rulesandrebellion Website: https://www.rulesandrebellion.com/  Podcast: Boldly Becoming You: https://rulesandrebellion.libsyn.com/    Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde    

The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn't clearly articulating why she was different in a saturated market. Inside this conversation, Leah breaks down how leaning into her background as a former fraud investigator (yes, really) changed everything—from her confidence to her conversions. If you've ever thought, "I know I'm good at what I do, but my message isn't landing," this episode is for you. In this episode, we cover: Why Leah almost didn't invest—and what helped her make a grounded, confident yes How podcast SEO can turn a show into an actual revenue-generating asset The mistake most podcasters make when trying to grow (and why tips alone don't convert anymore) How Leah transitioned from an agency voice to owning her voice as the brand Why owning your background and pattern-recognition skills builds instant trust What shifted when Leah stopped "sounding like everyone else" and showed more personality How clarity in messaging led to booked audits, paid launches, and inbound clients Why confidence—not just strategy—is the real multiplier in sales Quotes you'll hear echoed: "I knew I was good at what I did—I just wasn't owning it." "I was burned before, and I didn't want another program collecting dust." "Once I started being myself, everything shifted." Connect with Leah Bryant Website: https://leahbryantco.com/  Leah's Podcast: https://leahbryantco.com/podcasting-problem-solver/ Leah's Instagram: https://www.instagram.com/leahbryant_co/  Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde    

How Deb Driscoll Doubled Her TDE Investment Fast with One Framework + One Mission

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from "I'll join next year" to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is "reminding women just how frickin' magical they are." Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb shares the honest behind-the-scenes of what it felt like to invest (hello, excitement + nausea), how old scarcity stories almost kept her out, and why she decided TDE would be the "pathway, full stop." Then we get into what actually changed: the framework, the messaging clarity, and the (surprise!) sales support Deb didn't realize she needed—especially the power of private invites to enroll clients without a big launch. If you've ever felt like your work feels "too intangible" to explain clearly… or you're tired of spinning in circles trying five different strategies at once… this one will hit. In this episode, we cover: Why Deb joined The Distinctive Edge (TDE) and what made it feel like "the risk that has reward" The difference between a true "not now" and a scarcity-based "no" How Deb stopped the "I know so much" expert spiral by becoming a beginner again (TDE school energy) The real key to making a "vague" or intuitive transformation feel tangible and clear in your messaging Why your signature framework can become your one message, one mission across offers What made the material reviews so powerful (and why "knowing the why" matters) How Deb used private invites to start 2026 with clients already enrolled (without a traditional launch) The underrated ROI: community, connection, and not building your business alone Quotes you'll remember "This feels risky, but this is the risk that has reward." "I unsubscribed to so many people… I'm listening to myself, and I'm listening to Meg." "I start 2026 not just as a business owner. I'm a woman on a mission." Connect with Deb Driscoll Website: https://thebehercollective.com/  Subscribe to Deb on Substack: https://substack.com/@thebehercollective  Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde