CEO SECRETS

How to Succeed in Real Estate as an Introvert with Ashley Harwood, CEO at Move Over Extroverts

A successful career in real estate requires a mix of people skills and salesmanship, which can be a challenging combination for introverts. However, introverts can learn to use their strengths to their advantage in the field of real estate. By seeking out guidance and advice, introverts can learn how to navigate the industry and make the most of their strengths. With hard work and dedication, introverts can succeed in real estate and build a rewarding career. Join our guest, Ashley Harwood, CEO at Move Over Extroverts and Director of Agent Growth - Keller Williams Boston Metrowest, as she talks about helping introverts build successful careers in real estate. Top Takeaways: 02:59 Can introversion be fixed? 04:54 What helps Ashley speak in public comfortably 06:24 Alternatives to cold-calling that introverted agents can try 09:53 What the Quiet Success workshop is all about 13:37 What made Ashley decide to help people overcome the challenges of being an introvert 16:48 The advantage introverts have over extroverts 19:00 Ashley’s big grandiose plans 21:27 Is it difficult for introverts to be on social media? 22:49 Ashley’s favorite part of being on a stage 23:44 Strategy to connect with people To get in touch with Ashley Harwood, go to: Website: https://www.moveoverextroverts.com/ About the guest: Ashley Harwood has been in the real estate industry for nine years. She spent the first six years in production and the past three years on the training and coaching side of things. In 2018, she founded Move Over Extroverts with the goal of helping introverted real estate agents avoid burnout, enjoy their lives, and build authentic businesses. Today, Ashley serves as Director of Agent Growth for three Keller Williams offices: KW Boston Metro, KW Chestnut Hill, and KW Boston Metrowest. She is also the CEO of Move Over Extroverts where she offers one-on-one coaching, teaches workshops, and speaks on the topic of introversion in real estate. Ashley was named as one of the top real estate coaches by The Close, was featured at INMAN News, and is a speaker at INMAN Connect 2022.

#271 Inc500 Fastest Growing Companies in America (2021) Why Recruiters Are Key Strategic Partners for Any Growing Business with Jordan Franklin, CEO at Stratice, LLC

Staffing is one of the most important aspects of growing a business but can also be one of the most challenging. Not only do employers need to find suitable candidates, but they also need to make sure that those candidates are a good fit for the company culture and will be able to hit the ground running. That's where recruiters come in. A good recruiter will have a vast network of stellar candidates to choose from, and they will also have the expertise necessary to evaluate each candidate's skills, experience, and personality. As a result, working with a recruiter is often the best way for business owners to find the high-quality employees they need to take their business to the next level. Join our guest, Jordan Franklin, CEO at Stratice LLC, as she shares an in-depth look at the role of recruiters in helping companies attract top talent and her secrets on how she grew her company by 103% in just three years. Top Takeaways: 00:50 What Stratice is doing on the lead generation side to bring on clients 07:21 What an org structure looks like in a staffing agency 09:24 The avatar of the ideal recruiter 11:27 What a day in the life of a recruiter looks like 13:36 The cost of hiring a recruiter 17:42 How Jordan found their niche working with the I.T./Automation Engineering Industry 19:28 The greatest secret to snapping talent from your competitors 20:40 What you need to do to prevent your team from being stolen away 21:50 Is it an excellent strategy to create social media profiles on behalf of your employees? 24:37 Creative things companies are doing to attract people to work for them 27:47 How business owners can overcome challenges with minimum requirements for 401k and insurance 32:48 How bootstrapped tech companies should deal with recruiting 34:31 A big engine to Stratice’s growth (besides networking) To get in touch with Jordan Franklin, go to: Website: https://mystratice.com/ and https://my-gumption.com/ Instagram: https://www.instagram.com/mystratice/ Facebook: https://www.facebook.com/mystratice/ Twitter: https://twitter.com/mystratice About the guest: In her youth, Jordan Franklin dreamed of becoming a doctor because she believed that it would be the only way to help people. She got her degree in Chemistry but somehow ended up working for a staffing agency. She then realized that there was another way to help people without spending a lot of money to get a doctorate. Jordan likes to sit next to people she doesn’t know, strike up a conversation with them, and ask them what they do. She believes that building your network is how you build your net worth. And since she’s in the staffing industry, this “party trick” has worked for her. Today, Jordan Franklin is the CEO at Stratice, LLC, a women-owned talent management firm. They offer specialized plans with the goal of connecting employers with exceptional talents that are the right fit for their organization. Episode Transcript: https://docs.google.com/document/d/1fQA_N9TH8FXuc_yVXi4GPUDwkdGFkj2Z3vJRPj8C0-Y/edit?usp=sharing

#349 Inc500 Fastest Growing Companies in America (2021): How to Propel Your Growth Through Affiliation, with Keegan Caldwell, Managing Partner at Caldwell Intellectual Property Law

For many businesses, patents protect more than just an idea or a concept. It also safeguards true business assets that are critical to a company’s existence in the long term. Aside from the protection it provides, patents can also be used as leverage to give companies a competitive advantage. It can also drive revenues and profitability, which in some cases, could turn into 9 to 10-figure monetization events. That is why every growing company, regardless if they choose to pursue a patent or not, should have an Intellectual Property (IP) strategy to help them develop, grow, leverage, and monetize their portfolio of IP assets such as patents, copyrights, trademarks, etc. However, with technological innovations happening rapidly and a new “shiny” object being invented almost every day, what seems logical to get patented now could become obsolete tomorrow. In this case, would a patent still be worth it? Or will it be just another piece of very expensive paper? We are pleased to hear from Keegan Caldwell, Managing Partner at Caldwell Intellectual Property Law, as he shares his insights on patent-related matters and his unique journey from struggling with narcotics addiction, to having a Ph.D. in chemistry, to building the #1 fastest-growing law firm in the country. Top Takeaways: 05:48 One of the sad things about law firms 06:27 How Keegan got his first client 11:01 How Keegan grew his business 16:13 What most successful people have in common 19:11 The value of morale in building a unicorn company 21:30 How to define if something is or isn’t patentable 25:51 How to determine a patent’s value 28:59 The potential dangers of not having your innovations patented 34:21 How much does it cost to get something patented 40:44 Why every company needs an IP strategy 43:47 What the patent system was initially created for 51:19 Keegan’s advice for someone who is planning to become an attorney 54.35 The most exciting invention from Keegan’s current clients To get in touch with Keegan Caldwell, go to Website: https://caldwellip.com/ About the guest: After finishing high school, Keegan Caldwell joined the Marines and worked as an engineer. He got into the construction business for a couple of years when he got out. Unfortunately, this was also when he had some substance abuse issues and got into legal trouble. Eventually, he was able to turn his life around and got the help he needed. With his grandmother’s advice, he went to college to take up biomedical science and earned a Ph.D. in physical chemistry. While doing his Ph.D., he worked as an intern in the U.S. Patent and Trademark Office. He discovered he could become a patent lawyer without going to law school. Upon graduating with his Ph.D., he decided to take the Patent Bar and pass. But Keegan didn't want to be limited to Patent Law. Certain states in the US allow one to take the state bar without going to law school. So he took the state bar and is now a full-pledged lawyer. Today, Keegan Caldwell is a Managing Partner at Caldwell Intellectual Property Law. They provide technical expertise and post-grant experience to help organizations convert innovation into defensible intellectual property.

#256 Inc500 Fastest Growing Companies in America (2021) The Benefits of Hitting Rock Bottom with Andrew Horn, CEO at Tribute

Andrew Horn didn’t know what he wanted to do next coming out of college. While his friends were excited to head off to their first jobs, he didn’t have a sense of purpose in his life and felt that he’d hit rock bottom. So when one of his friends pointed out that sitting there sulking about his situation wouldn’t change anything, he knew he had to do something. He realized that he had a desire to be of service to other people deep down. And the times he volunteered to help disabled youth to go into adaptive sports were one of the few experiences that he was proud of. This led him to start a children's nonprofit, which would grow to become one of the premier adaptive athletic providers in the DC metro area. Finding his purpose gave Andrew that sustainable energy source to be better than what he thought he could be and to keep pushing forward. This is the same energy that encouraged him to successfully launch his business and help propel its growth by 1,734% over the past three years. Let us hear from Andrew Horn, CEO at Tribute, as he shares his journey from being a delinquent frat boy to finding his true purpose and building a business that uses technology to foster meaningful connections in the world. Top Takeaways: 06:07 The lowest point in Andrew’s life that prompted him to turn things around 07:46 One of the benefits of hitting rock bottom 10:14 The reason behind Andrew’s success 11:16 What science says about meaningful relationships 16:31 How Andrew built his network 19:09 The importance of purposeful work 23:34 How the idea for Tribute came about 31:29 How Tribute deals with acquiring new customers 35:19 What Junto is all about 39:25 Andrew's thoughts on psychedelics and their healing properties Book recommendations: Atomic Habits by James Clear Into the Wild by Jon Krakauer Delivering Happiness by Tony Hsieh To get in touch with Andrew Horn, go to LinkedIn: https://www.linkedin.com/in/andrewhorn/ Website: https://www.tribute.co/ About the guest: Andrew Horn started a children's nonprofit organization called Dreams for Kids DC when he was 21 years old. It is now one of the premier adaptive athletic providers in the DC metro area. He also leads Junto, a community for men. It is a practical curriculum that helps men come together in a candid and vulnerable setting to talk about things, get more clarity about their own sense of masculinity, and connect their identity to their values to have a more profound understanding of purpose. Today, Andrew Horn is an Austin-based social entrepreneur and the CEO of Tribute.co. This platform allows users to celebrate the people they care about through a video montage. He is also a writer and communication coach. Forbes Magazine named him "Dale Carnegie for the Digital Age."

#128 Inc500 Fastest Growing Companies in America (2021) Revolutionizing Healthcare and Driving Value to Both Patients and Hospitals with Christine Spraker and Aki Al-Zubaidi, co-CEOs of Eon

Lung cancer is by far the leading cause of cancer deaths in the world. If not detected early, 80% of patients do not make it after five years. Dr. Aki Al-Zubaidi, an interventional pulmonologist, knew that the best way to beat the statistics is early detection. He wanted to identify all the patients in his own clinic who had a specific abnormality, or a spot on the lungs that could become a cancer. Yet, flagging all these patients and trying to keep up with all of them became too overwhelming. He tried to look for a solution out there but found none. Thus, the idea of using a software to help with the early detection of lung cancer was born. With the help of Christine Spraker, a serial entrepreneur, they developed a software that is focused on gathering, curating, and sharing healthcare information to make sure that the right data reaches the right people at the right time so that lives can be saved. Let us hear from Dr. Aki Al-Zubaidi and Christine Spraker, Co-CEOs of Eon, as they share how Eon’s journey began, and how they continue to become the market leader in improving patient care and lowering healthcare costs all over the country. Top Takeaways: 01:37 How Aki and Christine got connected 04:16 How did they get their first clients on board 05:33 How can incidental findings increase EBITDA? 06:35 What is Eon? 13:37 How cold-calling billionaires (and non-billionaires) paid off 14:58 What made them decide to inject more capital into their business 16:00 Aki & Christine’s big AHA’s in raising money for the business. 17:16 Why you should never leverage your mission or your core beliefs 25:12 Eon’s core mission 26:35 Why Eon is aiming for total market domination 28:39 Eon’s biggest advantage over their competitors To get in touch with Dr. Aki Al-Zubaidi and Christine Spraker, go to their website https://eonhealth.com/ About the guests: Dr. Akrum (Aki) Al-Zubaidi, Founder and Co-CEO Aki is an Interventional Pulmonologist who has dedicated his career to pulmonary nodule management. His background in human genetics and oncology research made him realize that the way to have disruptive change is to combine innovation and action. Today, he is on a mission to close the gap between technological ability and healthcare implementation. Christine Spraker, Co-CEO Christine has more than 16 years of experience in the industry. As a domain expert, and having been touched by lung cancer loss herself, she continuously seeks improved outcomes for nodule and lung cancer patients. She has made it her mission to impact patient lives, and the providers who serve them, with improved technology and tools.