Podcast or Perish

Episode 053: Moshe Milevsky

How can we make our money last as long as we do?In this episode of Podcast or Perish, I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial planning. We discuss “longevity risk,” which is all about what happens if you outlive your retirement savings. We look at the origins of pensions in the Church of Scotland, the psychology of retirement, and how Moshe’s research bridges economics and human behavior to design safer financial futures.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-053-moshe-milevsky***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 052: Eileen Fischer

What drives people to start businesses that matter?In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University. She studies the cultural and emotional dimensions of entrepreneurship, exploring how meaning and identity motivate business creation beyond profit.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-052-eileen-fischer***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 051: Ela Veresiu

How do brands shape who we think we are?In this episode of Podcast or Perish, I talk once again with Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, York University. Her research in consumer culture theory examines how markets reproduce social inequality through everyday consumption. We discuss gender, class, and the hidden power of marketing in defining citizenship and belonging.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-051-ela-veresiu***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 050: Maxim Voronov

What makes one product seem more authentic than another?In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility through storytelling, material culture, and emotion—and what that reveals about change inside organizations.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-050-maxim-voronov***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 049: Giri Kanagaretnam

Do the beliefs of people who live near a company’s head office affect the company’s actions on climate change?In this episode of Podcast or Perish, I talk with Prof. Giri Kanagaretnam, Ron Binns Chair in Financial Reporting, Banking, and Governance at the Schulich School of Business, York University. We explore his work on whether local beliefs about climate change are related to corporate tax behavior, specifically when firms take advantage of green tax incentives. Giri’s data says that firms in counties with strong climate-change norms tend to have lower effective tax rates. Giri says this means that social beliefs—not just financial incentives—shape corporate action. I take some convincing.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-049-giri-kanagaretnam***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.