Tourism Marketing Mastery

74. The 3 Things Operators Do That Destroy Their Marketing Results

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.

73. How To Write Ads For Higher Income Guests

As we move further away from Covid and the inflation it caused, economies are shifting.The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income. If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.I hope you find it as useful as we are.Cheers,Erik

72. A Really Weird Offer That Guarantees Re-Bookings

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too.But it’s working.Questions for the podcast? Send them to me at ehatterscheidt@gmail.com

71. Top 10 Marketing Books For Tourism Operators

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

70. The ‘Holy Crap’ offer

Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com