Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable
Promoting Diversity and fueling Video Series with Live Events: Kerel Cooper, Chief Marketing Officer at LiveIntent
The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify
How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox
The Process of Creating a Media Network for Brand Affinity Marketing: Patrick Campbell, CEO of ProfitWell