Free Range Brands: Hosted by Nicole Ertas

Welcome to the Free Range!

FREE RANGE BRANDS thrive in our current Age of Unpredictability.   Founder and Best Selling Author, Nicole Ertas joins Rick Pandolfi and Guests in this fresh new take on what's working and what's failing across the wildly shifting landscape of Innovation, Strategy, and Leadership.  Join the conversation and see the world through the lens of the most creative and successful professionals who drop by the studio at Chicago's 1871 Innovation Center.

RADIO FLYER: PRODUCT VS. ICON

What's the difference between a product and an iconic brand?  Culture.  Hop a ride with Mr. Robert Pasin, Chief Wagon Officer at RADIO FLYER. He and Nicole Ertas discuss the first and most critical strategy to thriving in the 21st century:  CULTURE."We know we get better at what we measure.  We become what we celebrate," explains Robert in this episode.Click to listen on:  iTunes / Spotify / StitcherSubscribe to the FREE RANGE BRANDS newsletter or email us at hello@freerangebrands.com 

CRISIS OR GOLDEN OPPORTUNITY?

Did you know "Crisis preparedness" is projected to be the next frontier of competitive advantage? Crises are unpredictable, but crisis preparedness is part of the job description for today’s business leaders.  This week Dennis Culloton shares his crisis management insights and experience with Nicole."What you do in the moment of crisis could be a great opportunity to create a golden moment." advises Dennis.Nicole Ertas manage Chicago's marketing & strategy agency FREE RANGE PARTNERS, a team of strategists, creatives and social/digital experts who help small and large organizations cost effectively forge new paths for growth in the modern economy. Subscribe to  FREE RANGE BRANDS to stay ahead of the pack In today's complex business landscape. 

RE-EMERGING & RECONNECTING

This week, Nicole Ertas and Leadership Trainer, H. Muir, discuss the ways to re-engage and re-energize your community - whether you're leading a brand community or a team.   H. Muir is an executive coach and trainer to Fortune 100, C-suite leadership teams globally.