Cast Polymer Radio

263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. Daniel breaks down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes to generate qualified leads, engagement, and follow-through that converts. You can learn more by visiting https://tradeshowsecrets.com. The post 263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business first appeared on Cast Polymer Radio.

262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt

On this episode, designer Elizabeth Lord-Levitt joins the show to share some of the biggest kitchen and bath design trends of 2026.  Elizabeth has an extensive background in the remodeling industry, as the lead designer for a highly regarded Design-Build firm in Denver, and will be moderating a panel at KBIS in February.  The post 262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt first appeared on Cast Polymer Radio.

261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up

Artificial Intelligence is changing how online content is discovered and presented through AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about creating content that shows up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com. The post 261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up first appeared on Cast Polymer Radio.

260: Solving the Toughest Adhesive Problems – Interview with Rob Glenn of Forza

On this episode, Rob Glenn of Forza joins the show. In business since 1979, Forza is a family-owned adhesive, sealant & specialty tape manufacturer based in the US. They supply the global industry with superior, high-performing, customized products. You can learn more by visiting https://forzabuilt.com. Cast Polymer Connection Fall 2025 Issue The Fall 2025 issue of Cast Polymer Connection is out. You can check it out at https://castpolymer.com/CPCfall25. The post 260: Solving the Toughest Adhesive Problems – Interview with Rob Glenn of Forza first appeared on Cast Polymer Radio.

259: Preparing Workers for the Future of Manufacturing – Interview with Brittany Greer

On this episode, Brittany Greer, executive director of Rosie Riveters, joins the podcast. Their organization works very closely with the manufacturing industry with a particular focus on preparing the workforce of tomorrow.  Brittany is a guest writer for The AI Journal and we’ll be discussing their work in preparing the the gneration of workers with the skills needed to succeed alongside AI.  The post 259: Preparing Workers for the Future of Manufacturing – Interview with Brittany Greer first appeared on Cast Polymer Radio.