Cast Polymer Radio

265: How to Tell a Story in an Email…Without Telling a Story

On this episode, copywriter Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every market.  His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. The post 265: How to Tell a Story in an Email…Without Telling a Story first appeared on Cast Polymer Radio.

264: What’s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner

On this episode, Jennifer Towner joins the show to discuss “The Buzz” and other events taking place in 2026. We’ll also be discussing the new Live Grout Free website designed by SpredX. The post 264: What’s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner first appeared on Cast Polymer Radio.

263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. Daniel breaks down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes to generate qualified leads, engagement, and follow-through that converts. You can learn more by visiting https://tradeshowsecrets.com. The post 263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business first appeared on Cast Polymer Radio.

262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt

On this episode, designer Elizabeth Lord-Levitt joins the show to share some of the biggest kitchen and bath design trends of 2026.  Elizabeth has an extensive background in the remodeling industry, as the lead designer for a highly regarded Design-Build firm in Denver, and will be moderating a panel at KBIS in February.  The post 262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt first appeared on Cast Polymer Radio.

261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up

Artificial Intelligence is changing how online content is discovered and presented through AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about creating content that shows up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com. The post 261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up first appeared on Cast Polymer Radio.