My Amazon Guy

How Better Ad Strategy Helped This Brand Win on Amazon

Send us a textThis video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`. After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth.If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu#AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Starting a Business but Not Growing Until Amazon01:00 – Why Shopify Alone Wasn’t Enough02:12 – Designing Products from Personal Experience03:06 – The Real Struggle Behind Getting Seen Online04:30 – How Focusing on One Product Made Growth Possible05:46 – Scaling vs. Optimizing Product SKUs07:03 – How Customer Demand Should Guide Your Decisions08:07 – Using Data Correctly, Not Just Collecting It09:28 – Understanding Consumer Behavior to Drive Sales10:05 – Why She Switched to Amazon After Shopify Flatlined11:03 – The Visibility Difference Between Amazon and Shopify13:19 – Amazon Builds Trust Even Outside the Platform14:22 – The Hardest Part of Building a Brand: Advertising15:32 – The Truth About Facebook Ads and Real Reach16:27 – Spending Less and Getting More Through Strategy17:52 – Why You Don’t Need to Know Everything Yourself19:04 – Hiring Experts to Shorten the Learning Curve20:17 – Reframing Investment as Growth, Not Cost21:28 – Overcoming Instant Gratification Mindset in Ecommerce22:40 – Advertising is About Data, Not Immediate Sales24:02 – What Tiny Tweaks Can Teach You About Your Product26:03 – There’s No Growth Without Advertising in Today’s Market27:02 – Trial and Error Is the Only Way to Learn What Works28:08 – Relevancy Isn’t Just About Keywords28:42 – Final Thoughts: What the Amazon Journey Taught Her________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We Analyzed This Amazon Listing and Here's What We Found

Send us a textJoin us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about.Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GCWant to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu#AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Wallet Listing Teardown Begins00:21 - Product Looks Identical to Competitor00:47 - Poor Main Image and Seasonal Messaging Issues01:48 - Important Info Missing from the Listing02:16 - Unreadable Text & Design Flaws03:09 - What Buyers Really Care About03:42 - It’s a Copy of the Top Seller04:34 - Card Count and Real Use Cases05:04 - Better Gift Messaging Ideas06:05 - US Currency Visual Suggestion06:28 - Know Your Audience06:42 - Using Gemini for Better Images07:25 - Gemini’s Output Looks More Realistic08:24 - AI Imagery Preferences by Demographics09:01 - Comparing AI Tools for Image Quality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Advanced Amazon PPC Strategies in 2026: The PPC Blueprint Amazon Sellers Need to Know

Send us a textStarting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising.Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYXIf you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why You Need a New PPC Strategy in 202600:28 - What’s Inside the 2026 PPC Guide01:06 - Pre-Launch Strategy & Keyword Research Tips01:20 - Monthly Planner Based on Amazon’s Calendar01:41 - Full PPC Framework and Optimization Schedule02:09 - 10 Common PPC Mistakes to Avoid in 202602:15 - Pitfall 1: Amazon Discontinues Prep Services03:07 - Pitfall 2: Rising Fulfillment and PPC Fees03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing04:44 - Pitfall 4: Ignoring Negative Keywords06:03 - How to Use Negations Correctly07:01 - Pitfall 5: Set and Forget Software Mistake08:24 - Pitfall 6: Overlapping Campaigns Without Strategy09:42 - Pitfall 7: Weak Sponsored Brand Ads11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools15:10 - Final Thoughts and 2026 PPC Success Reminder________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Returns Just Got More Expensive - Amazon Removes Pre-Paid Label Exemptions

Send us a textAttention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations.Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu#AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon Changes Return Policy for All Sellers00:15 – High-Value and Bulky Items No Longer Exempt00:44 – Which Products Still Qualify for Exemptions01:18 – Why You Should Rethink Product Sizing02:01 – How Safety Claims Help FBM Sellers Reduce Loss02:46 – What to Do If You’re Losing Money on Returns03:26 – Final Tips: Avoid Return Costs and Protect Margins________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

What Most Sellers Get Wrong About PPC Budgets After Holidays

Send us a textMany sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads.Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu#AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Should You Adjust PPC Budgets Manually in Q1?00:11 – Why Bids Are More Important Than Budgets00:33 – How Amazon Handles Budget Spikes01:00 – Bids, Clicks, and Conversion Strategy After Holidays01:37 – Should PPC Strategy Be Long-Term or Short-Term?02:27 – Lifetime Value vs. One-Time Purchases in PPC03:13 – When Losing Money on Ads Makes Sense03:42 – Matching Strategy to Market Size and Product Type03:47 – Calculating Break-Even ACOS After Holidays04:19 – Why Break-Even May Shift in January________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show