Financial Planner Life Podcast

From 17 Clients to £500M+ AUM: How Marc Norris Built a Thriving Financial Planning Firm

Title: From 17 Clients to £500M AUM: How Marc Norris Built a Thriving Financial Planning FirmIn this episode of Financial Planner Life, Sam Oakes is joined by Marc Norris, founder of Twelve Wealth Management, to explore how he went from estate agency to building a financial advice business with over £500 million under management.Marc shares his journey from day one of the St. James’s Place Academy, through the early years of client acquisition, to leading a team of 38 advisers and staff, with big plans to triple the size of the business in the next five years.🔥 What you'll learn in this episode:How Marc used his estate agency background to win early clientsThe role the SJP Academy played in helping him build the foundationsWhy mortgages were a strategic way to keep cash flow going and build trustHow he built powerful introducer relationships, especially with accountantsHow he supports an accountancy firm with 8,000 clients through education and webinarsWhy relationship-building still beats technical knowledge in the early yearsHow he plans to scale towards £1 billion AUM with a long-term mindset💬 Marc’s story is a real-world example of what it takes to grow a successful advice business from the ground up and it’s packed with practical insights for anyone building a career in financial planning.Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

How A 20% Pay Cut Became A Career Breakthrough In Wealth Management

In this episode of Financial Planner Life, Sam Oakes talks with Neil Whiteside, a financial planner at First Equitable, about his winding, risk‑reward career journey from starting as a cashier in banking to embracing financial planning, taking a pay cut for growth as a trainee Financial Planner, and ultimately choosing a role that lets him help build a business rather than just sustain one.Neil shares:How his early roles in banking taught him core skills (customer service, fact‑finding, relationship building).The tough choice to leave a secure management path to pursue financial planning.What it took to get back to his previous income after stepping into a trainee adviser role. How specialisation (e.g., working with hospital doctors and understanding complex pension schemes) boosted his confidence and client value.His transition from corporate structures to smaller firms, where influence, autonomy, and entrepreneurial energy matter.Why protection advice is undervalued and the power it has to transform clients’ lives.How voluntary work and governance roles are shaping his long‑term vision - including non‑executive director aspirations.This episode offers honest career reflections and tactical lessons for aspiring and established advisors alike.Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

Life as a Hyper Local Female Financial Planner in Bishop’s Stortford

In this episode of Financial Planner Life, Sam Oakes speaks with Tammy Salmon and Emma Layton of Salmon Financial Planning, a partner practice of St. James’s Place in Bishop’s Stortford.We hear how Emma transitioned from redundancy to a qualified financial planner through the St. James’s Place Financial Adviser Academy, supported by Tammy’s mentorship. Tammy shares her 20-year journey in financial services and why creating a flexible, values-led business was essential for her success and her team’s.Together, they explore:Why women leave financial services mid-careerThe power of local, relationship-led client acquisitionFrom mortgage adviser to business ownerWhy visibility of women in leadership mattersHow motherhood and financial planning can thrive side-by-sideIf you’re considering a career in financial planning or want to build a more inclusive practice, this episode is for you.00:00 - Intro to Tammy & Emma’s Story01:45 - Why So Few Women Become Financial Advisers04:30 - Tammy’s Journey from Mortgage to Financial Advice07:50 - Emma’s Career Change & Entry via SJP Academy11:10 - The Role of Mentorship in Career Progression14:30 - Creating a Flexible, Family-First Advice Firm18:15 - Visibility of Women in Leadership Roles22:00 - Local Marketing & The Bishop’s Stortford Mummies25:45 - Authenticity Over Aggression in Sales29:00 - Work-Life Balance and Setting Boundaries32:10 - Advice for Women Entering Financial Planning35:20 - Who the SJP Academy is Right For37:45 - Legacy, Purpose & Final Reflections40:00 - Wrap Up & How to ConnectBe sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

How to Build a Referral-Driven Financial Planning Business with Rosie Hooper

This week on the Financial Planner Life podcast, Sam Oakes sits down with Rosie Hooper, Chartered Fellow and Financial Planner at Quilter Cheviot. Rosie shares her inspiring 26-year journey from her early days in bank management, through corporate employee benefits, to becoming a highly respected private client planner.Rosie talks candidly about how growing up in a household where money was tight shaped her relationship with finances and fuelled her passion for planning. She opens up about the emotional depth of her client work, why she proudly calls herself a "financial planner" rather than an advisor, and how truly understanding her clients’ lives, not just their portfolios, makes all the difference.In this episode, you’ll learn:The mindset shift from corporate benefits to private client advice, and how the two worlds are more connected than you thinkHow to create a referral engine by delivering a first-class, emotionally resonant client experienceThe power of coaching and mentorship in developing new talent (and why "menchoring" might be the secret sauce)Why confidence is just as important as competence, and how Rosie helps emerging planners build bothHow AI is enhancing client service at Quilter Cheviot while preserving the all-important human touchRosie's two "magic wand" wishes for the future of the financial planning professionPlus, hear about the "health and wealth seesaw” she uses to help clients balance financial goals with living a fulfilling, healthy life. Discover how this approach, alongside her deep client relationships, has earned her the nickname Rosie Poppins.Whether you're new to financial planning or a seasoned pro, this episode is packed with insight, honesty, and practical wisdom for building a client-focused, referral-based business.Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

He Built 40 Clients in a Library. Now He Manages £58M AUM

This week on the Financial Planner Life podcast, Sam Oakes speaks with James Westpfel, a financial planner at Foster Denovo, who shares his career journey from self-employed to employed and how going hyper-local helped him build a thriving client base from scratch.After 22 years working in a building society, James made the leap into self-employment. With no client book and no lead funnel, he turned to his local community for opportunity. His strategy? Show up in person, build trust and offer financial guidance where people needed it most.By setting up a weekly financial advice clinic in a local community library, James became a familiar, approachable presence. That hyper-local client strategy helped him win over 40 clients organically, through word of mouth and relationships built face-to-face.In this episode, James opens up about:✅ His transition from redundancy to retraining as a financial planner✅ The highs and lows of being a self-employed financial planner✅ How he used a hyper-local strategy to win clients and build trust✅ Why he moved to an employed role at Foster Denovo✅ How structure and support have helped him thrive, managing a book of 170 clients✅ What financial planners should consider when choosing between self-employed and employed pathsIf you're exploring a financial planner career, looking for new ways to connect with clients, or considering the realities of self-employed vs employed advice, this episode is packed with insight and real-world experience.00:00 – Intro: Why finding clients is the hardest part  00:30 – Redundancy after 22 years in banking  01:45 – From cashier to branch manager: James’ early career  04:00 – The reality of high street banking and community connection  06:20 – Is banking still a good route into financial planning?  08:00 – Retraining at 42: Overcoming fears and starting again  09:40 – Finding opportunities after qualification  10:20 – Choosing the self-employed route in financial advice  11:30 – The biggest challenge: confidence and standing out  12:40 – The hyper-local idea that changed everything  14:00 – Setting up a financial advice clinic in a community library  16:00 – Becoming “The Library Guy” and winning 40+ clients  18:10 – Why James works with clients of all wealth levels  19:40 – Building a referral network with care and integrity  22:00 – Hyper-local visibility: how trust builds trust  24:00 – Connecting with local businesses and schools  26:30 – From library pop-ups to career opportunities  27:20 – Why James chose to join Foster Denovo  29:00 – Managing 170 clients: structure, support, and growth  30:30 – Balancing work, family, and purpose  32:00 – Keeping the community work alive at Foster Denovo  34:00 – Advice for planners considering employed vs self-employed  36:00 – Final thoughts: trust, career clarity, and client care  Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.