CapTech Trends

The Loyalty Blueprint: How to Balance Consumer Privacy & Personalization

Consumers are creating a growing “personalization paradox” when it comes to AI in 2026. They want personalized experiences more than ever, but they’re equally anxious about how brands use their data. CapTech’s proprietary consumer research reveals that while AI-driven personalization can strongly influence purchase decisions, trust and transparency remain the biggest barriers.CapTech Principal and CX Growth Lead, Bree Basham, and Research Lead, Lea Moon, discuss what to expect with AI in 2026, what we are seeing that drives loyalty, and how brands can thoughtfully balance value and privacy.Listen in to learn more:High‑value, in‑the‑moment personalization increases willingness to share data.AI comfort is rising but opt-out options and human fallback remain essential.Trust improves when brands use plain language and transparency in data use.Consumer adoption varies by mindset – not age or demographic.Read the full research here: https://www.captechconsulting.com/articles/2025-consumer-survey-solving-the-personalization-paradox

From Hype to ROI: How Leaders Navigate AI Adoption

In a landscape where AI dominates boardroom conversations, CapTech’s 2025 Executive Research reveals that while the pressure to “do AI” is intense, true value comes from a business-first, not tech-first, approach. CapTech’s CTO Brian Bischoff sits down with Sr. Consultant Maddy Stevens to discuss why:Many executives feel pressured to implement AI without clear business goals.Short-term, value-driven projects outperform long-term, vague AI mandates.Security and compliance concerns often stall innovation but can be managed with early stakeholder involvement.Employee adoption is critical; and resistance can derail even the best initiatives.Iterative, experimental approaches and clear communication drive sustainable AI success.Read the full research here: https://www.captechconsulting.com/articles/why-so-many-ai-initiatives-are-failing-to-deliver-roi

Data Readiness for the AI Economy

Unlock the true potential of your organization in the AI economy, where data quality, strategic focus, and reusable solutions are the keys to transformative success. In episode, host Vinnie Schoenfelder welcomes Cameron Snapp for a discussion on why AI is only as powerful as the data behind it, and how companies can avoid common pitfalls while accelerating innovation, discussing:Data quality and governance are essential for effective AI.Start with focused, well-defined problems—don’t try to solve everything at once.Reusable methods and accelerators help scale AI and integrate new data sources.AI changes job roles; those who adapt will thrive.

Agentic AI: Solving Complex Problems with Specialized, Autonomous Agents

Agentic AI is reshaping industries, offering unparalleled opportunities for innovation and efficiency. In the latest episode of CapTech Trends, host Brian Bischoff welcomes Jason Dods and Kevin Vaughan, leaders in CapTech’s AI space, for a conversation on how agentic AI can drive value and transformation across organizations. Listen in as they explore the capabilities and future potential of agentic AI, discussing:The evolution of AI into autonomous reasoning systemsTechniques for leveraging multi-agent orchestration in various sectorsReal-world implementations in sports, entertainment, and logisticsStrategies to begin integrating agentic AI into your business processes

Building Trust in Agentic AI: The Key to Success

What transformative potential does agentic AI hold for businesses? Join host Brian Bischoff, CapTech CTO, along with Liz McBride and Shane Sullivan, leaders in CapTech's AI space, as they discuss what agentic AI means for the future and how it can catalyze change across organizations. Tune in to explore:Agentic AI’s pivotal role in achieving business outcomesBuilding trust and mitigating bias in AI systemsWhy the human role is essential in AIExamples of practical AI applications in healthcare and finance