No BS Mastery Podcast

292. Erika Stanley: The Smart Way to Use AI (That No One Talks About)

Everyone is talking about AI all the time, but a lot of people are still unsure about how to use it and how to make it really work for them.Which is why I invited Erika Stanley back to the show. She is one of my star-students-turned- incredible-resource and coach within the No BS program, and she is our resident AI expert. She built an incredible tool for us that we’re rolling out in our programs as we speak. Erika is so good at taking the hot air out of AI and making it something easy to understand and implement in your business. You definitely want to listen in.Erika Stanley helps women founders stop sounding like everyone else online. As a Human-First Brand and AI Strategist, she’s obsessed with turning fuzzy messaging and generic AI output into sharp, strategic brand systems that actually work.The founder of Mile End Digital and AI Queens, Erika has spent 20+ years helping brands find their voice, tell better stories, and scale without losing their humanity. Her Brand-to-Bot Blueprint is where brand clarity meets AI strategy — so your message finally sounds as good as your vision.Tune into this episode to hear:How Erika is using custom GPTs in her own business to help her scale without a massive increase in her overheadErika’s process for using a GPT to organize her strategy thoughts and create a draft brief as part of her LPWhy you always have to review and edit what AI gives youOne simple question to get better outputs from any AIErika’s top three AIs and how she uses themLearn more about Erika Stanley:AI Queens: http://aiqueens.comMile End Digital: http://mileenddigital.comInstagram: @erikatheaiqueenConnect on LinkedIn: https://www.linkedin.com/in/ejstanley/Mentioned:The AI CMO: https://www.aiqueens.com/cmoResources:Grab the first chapter of my new book Scale Solo: scalesolobook.comGrab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Mastery: https://nobsmastery.com/programProgram: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price

291. Lydia Savramis on Building a Business That Fits Your Life

This episode perfectly captures something I think a lot about: what does it actually look like to build a business that supports your life?My guest, Lydia Savramis, is someone who truly embodies that.Lydia didn’t start out in marketing or online business at all. She was running an orthotics practice, seeing patients all day, when she started a podcast as a creative outlet back when podcasts were still a pretty new thing. That little experiment ended up opening the door to a completely different career.But what I loved most about our conversation isn’t the pivot story. It’s the way Lydia has designed her business so that it genuinely fits her life.We talk about burnout, boundaries, creativity, and what it takes to build a business that doesn’t consume you. Lydia Savramis runs RTL Productions, a boutique marketing and branding studio in Cumberland, Maryland. She helps non-profits, municipalities and professionals show up clearly and confidently online without all the overwhelm.Tune into this episode to hear:What burning out in her first profession taught Lydia about designing a sustainable businessThe mindset shift that helps you ride the natural ups and downs of businessWhy having more “tools in your toolbox” changes how you experience the rollercoaster of entrepreneurshipWhat it actually looks like to build a business with clear boundariesLearn more about Lydia Savramis:RTL Productions: http://hellortlpro.comInstagram: @rtlpro Resources:Grab the first chapter of my new book Scale Solo: scalesolobook.comGrab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Mastery: https://join.nobsmastery.com/masteryProgram: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price

290: How to Scale Solo Without Falling Behind

All month, I’ve been taking you behind the scenes of my new program, No BS Mastery that helps you scale your expert-led business without hiring a team or burning out.In this episode, I’m talking about the thing that actually determines whether you get results or not. It’s not the content, or the strategy. It’s not even the tools. It’s the support structure.I’ve been coaching for over a decade now. I’ve watched hundreds of brilliant, capable, action-taking experts join programs and still struggle. Not because they weren’t smart enough but because the way the program was structured made it hard to win.So in this episode, I’m pulling back the curtain on how I’ve designed this new program differently based on everything I’ve learned about how humans actually succeed.Tune into this episode to hear:Why most “watch the videos and implement” models failHow we’re using small accountability pods (based on personality + work style)How I’m structuring live calls so everyone gets their questions answeredAnd the real promise of this program (and what part is on me… and what part is on you)Mentioned:Program: No BS Mastery: https://join.nobsmastery.com/masteryGrab the first chapter of my new book Scale Solo: scalesolobook.comResources:Grab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price

289: The real reason people get stuck (and what I built to fix it)

People fail because they get stuck. They get stuck on implementation. They can’t figure out their messaging. They overthink their pricing. They spin their wheels, convince themselves they need to figure it out on their own and that it has to be perfect before they take action. And then they don’t move forward.Last week, I gave you a breakdown of the new program I’m launching on March 24th. This week, I want to do a deeper dive on one piece that I mentioned, which is the tools.Because when I was designing this program, I knew my job was to ask myself, where do people get stuck and how can I help them get unstuck faster? How can I design this program so people don’t even get stuck in the first place?The tools we built are the answer to those questions.Tune into this episode to hear:The app that lets you stop overthinking your pricing and create a strategy to get you to your profit goalsThe tool that turns days or weeks of agonizing over your messaging and positioning into twenty minutesThe CRM agent that acts like an executive assistant for outreach, so you can build your referral engine faster Mentioned: Grab the first chapter of my new book Scale Solo: scalesolobook.comSign up for the Scale Solo Bootcamp: nobsmastery.com/bootcampResources:Grab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Mastery: https://join.nobsmastery.com/masteryProgram: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price

288. The Rebuild: Why I’m Reinventing My Flagship Program

It’s official! My new book, Scale Solo, is out in the world! I’m very excited for people to get their hands on it and dig in.AND… I am also excited to be rebuilding and relaunching my flagship program, No BS Mastery, this month. Why would I do this to myself? Isn’t launching and marketing a new book enough work? Yes, it’s a lot of work. But it’s also the only thing that makes sense. And I’ll tell you why. Plus, I’ll give you the scoop on what the new program that launches in just a couple of weeks is all about.Tune into this episode to hear:Why I’m rebuilding our flagship program from the ground upWhat five years of running the program taught me about what actually worksHow online training needs to change in 2026 And how this new version is designed to get people into action faster — with less friction and more supportMentioned: Grab the first chapter of my new book Scale Solo: scalesolobook.comSign up for the Scale Solo Bootcamp: nobsmastery.com/bootcampResources:Grab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Mastery: https://join.nobsmastery.com/masteryProgram: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price