Marketers Take Flight

160: Performance Goal Examples for AEC Marketing Departments

🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼 Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

159: Prepare for a Great 2025 with This Simple 3-Question Reflection

As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward.So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head into 2025 with a fresh, focused mindset, this episode is exactly what you need. Grab a pen, open up that favorite notebook, and let’s get into it.Ready for this? Hit play, and let’s set up 2025 to be your best year yet!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

158: Master These Writing Skills to Advance Your AEC Marketing Career

In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make your content pop in the crowded digital, AI world. Whether you’re looking to enhance clarity or catapult your career forward, Ben’s savvy advice will help you elevate your writing game.So, grab your coffee, and let’s get started on becoming a standout writer!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

157: From Coordinator to Firm Owner with AEC Marketing Maverick, Sarah Gonnella

Hey, hey! On today’s episode of Marketers Take Flight, I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s journey from marketing coordinator to firm partner is packed with valuable insights, and she’s sharing it all with us today.Sarah talks about her early days in marketing, including a chance mentorship from a printer (yes, a printer!) that set her on the path to success. She also opens up about the bold decisions she made to take her career into her own hands—like starting her own marketing consulting business when her role wasn’t aligning with her goals. You’ll hear how she navigated the challenges of rebranding and launching a new company in just 30 days—talk about resilience!But what I love most is how Sarah embraces authenticity as a leader. She’s all about bringing her whole self to work and empowering her team to do the same. And trust me, the lessons she shares on leadership, growth, and thinking like an owner are going to light a fire in you!So, if you’re ready to step into your authentic self and take your career to the next level, grab your earbuds, and let’s dive in!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.

156: Finding Focus: How to Prioritize When Everything Feels Urgent

In this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.