Hell-Bent on Intent

How Evolv Doubled Their Virtual Event Series Attendance Rate | Episode #035

In this episode of the Show Me The Data podcast, Tukan spoke with Marin Sakhri - Director of Demand Generation at Evolv. During this conversation, Tukan chatted with Marin about Evolv's event series: "Think CX" Marin breaks down how they map out all of the content for each of their sessions and what goes into the distribution/promotion of the series. (She also shares how they doubled their attendance rate to their sessions...) If you want to connect with Marin, click here

How Neo4j Drove 40,000+ Registrants For Their Virtual Event Series | Episode #034

In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j. Let's jump back 18 months... It's March 2020. The Pandemic has hit. And every marketer and their grandma is sending out virtual event promotional emails. How on earth do you stand out? 🤔 Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event series: "Connected" If you want to connect with Lauren on LinkedIn, click here

How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns. Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel. But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that: A) They had to get onboard. And... B) They had get onboard FAST. 6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base) During this conversation, Marlo talks through that journey from start to finish. P.S. If you want to connect with Marlo, click here

Attest turned off the traditional leadgen model - what did they start doing instead? | Episode #32

In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest. What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔 Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest. And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model. P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅 If you want to connect with Andy, click here.

How Kibo Commerce Tripled Their Outbound Activity In The Last Three Months | Episode #31

In this episode of the Show Me The Data podcast, Tukan spoke with Justin Berger - Director of Demand Generation at Kibo Commerce. Like a lot of organisations, Kibo hit a ceiling with their inbound activity and realised they had to start taking outbound more seriously. So, what did they do? 📈 Tripled their SDR headcount in THREE months, massively scaling their outbound function in the process. During this discussion, Tukan chats with Justin to uncover how they were able to scale their headcount that quickly and the data behind their new outbound machine. If you want to connect with Justin, click here