The Scalable Freedom Show

The Exact Strategy I'm Taking On My Xmas Break (It's Not What You Think)

Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential.I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug.I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

My Biggest Life (and Business) Challenge in 2025

As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you.In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos.If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I Asked My OBM Why She Thinks We’re a ‘Successful’ Business. Her Answers Shocked Me…

I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.LINKSPrevious episode mentioned: BTS of my decision making process, taking action and being in the liminal spaceConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Selling A Mastermind Right Now? Focus On This Type Of Buyer

The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.LINKSWorkshop: 5 New Mastermind Clients by ChristmasConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

4 Subtle Ways You're Repelling People From Your Mastermind

You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of building a sustainable business model, I've observed certain sneaky pitfalls that can inadvertently discourage potential clients, and today I'm bringing these nuances under the microscope.In this episode, I break down four subtle ways you might be repelling people from your mastermind without even realising it. From blurry messaging that says everything and nothing all at once, to showing up with the voice of a coach rather than a leader, these patterns can make it harder for the right people to see the value you're bringing. I share what I've learnt about the importance of clear frameworks, confident presence and why leadership needs to take centre stage.We also dive into the power of authentic thought leadership and why relying too heavily on the wisdom of others can make your message blend into the sea of existing ideas. I explore the tricky tightrope of needing clients without broadcasting desperation, and how shifting from urgency to exclusivity can completely transform your energy and the response you receive. When you address these subtle patterns, you naturally enhance your offering's allure and make it so much easier for the right people to join your mastermind.LINKSWorkshop: 5 New Mastermind Clients by ChristmasConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/