Sales Enablement Innovation

In-person SKO: Avoiding stress and achieving success, with Stephanie White

On this episode, GTM Enablement Leader and SEC Ambassador Stephanie White joined us on the podcast to discuss the challenges and opportunities that come with in-person sales kickoff (SKO)!Key talking points:How to make it to the big day on-time and on-budgetKeeping relevant stakeholders alignedPlanning content tracks that will keep sellers engagedAnd more!

What enablement needs to know about product marketing, with Jonathan Pipek

On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective. Key talking points:What enablers need to know about product marketingBest practices for collaboration between product marketing and enablementHandling the introduction of a dedicated enablement teamAnd more!

How enablers can make AI work while on a budget, with Sneha Mittal

On this episode, we spoke to Sneha Mittal about the latest developments in AI for enablement professionals, and how you can make the most of artificial intelligence even while on a budget. Key talking points:The current AI landscape for enablersAI's potential when used throughout the sales cyclePreparing for the challenges that come with AI implementationAnd more!Sneha's recommended tools: ChatGPT, Google Gemini, Notion AI.

End-to-end sales plays that drive real revenue growth, with Nicholas Hill

On this episode, we spoke to Nicholas Hill about the power end-to-end sales plays can hold, how to maximize their effectiveness, and what can go wrong if you're not careful. Key talking points:What a sales play actually isHow enablement teams can maximize end-to-end sales play potentialNick's learnings from previous sales play experimentsAnd more!

Driving positive company culture through onboarding, with Grace McCann

On this episode, we spoke to Grace McCann about how enablement can use its position as an early touchpoint to build a positive company culture straight from onboarding.Key talking points:Enablement as a culture-setterWhat the role of onboarding ambassador entailsBalancing ramp-time urgency with culture-buildingAnd more!