The Great Indian Marketing Show

Decoding the New-Age Marketing Mix with Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi

In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions. From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity. Key Takeaways: 1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadership and strategy. 2. Cracking Brand Engagement: How Glance is helping advertisers leverage the lock screen to transform the way brands engage with their target audiences, while using local insights to drive campaigns that truly resonate. 3. Career Advice That Hits Home: Embrace the unknown, take risks, and be open to unlearning what you think you know—a mindset that fuels success in the ever-evolving world of ad tech. This episode is packed with insights, strategies, and inspiration. Whether you’re navigating the complexities of digital marketing or exploring innovative B2B advertising avenues, Vasuta’s approach to balancing tech, creativity, and consumer-first thinking will leave you with actionable takeaways to elevate your game.

Soaring Beyond the Skies: Inside Akasa Air's Customer-First Revolution with Co-Founder, CMO & CXO, Belson Coutinho

In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up. Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech. Key Takeaways: Elevating customer experience: From personalized service to tech-powered comfort. Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet! Tech & AI-driven operations: The future of flying is here. Sustainability & inclusivity: Not just buzzwords, but a core ethos. Get ready for a behind-the-scenes look at how Akasa Air is setting new benchmarks in aviation, with a bold, customer-first mindset. Don’t miss out!

Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮 Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟 🔑 Key Highlights: 🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns. 💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience. 👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture. 🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.

The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates. Together, they explore: Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success. Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people. Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape. Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

Everything from Ads to SAAS, with CMO @ Kyndryl, Debur S Balamurali!

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali. In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS. Tune in as we dive into: From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership. Navigating India's Ad Jungle: A look inside the wild, dynamic world of Indian advertising. Lessons from a Unique Career: Key insights and wisdom gleaned from Bala’s unconventional path. Get ready for a masterclass in career evolution, industry insights, and the art of staying ahead of the curve.