Under the Influence with Jo Piazza

Under the Influence with Jo Piazza

https://feeds.megaphone.fm/WFH6560130105
175 Followers 364 Episodes
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is...
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Episode List

Toe Pick!

Feb 12th, 2026 5:37 PM

In celebration of the Winter Olympics (the best thing to ever happen to Peacock) we are bringing back one of our favorite episodes of Committed with professional figure skaters Chris and Alexa Knierim.  These two shared the same dream when they fell in love and got married—get to the Olympics... together. They didn’t let broken bones or a mysterious illness get in their way. Their love story is even better than every Gen X woman's favorite romantic comedy, The Cutting Edge.  You can binge Committed here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Grab Bag: The Ballerina Farm Raw Milk Scandal, Hating on the Katies & Intellectual It Girls

Feb 10th, 2026 5:00 AM

Today’s episode is a grab bag — a hodgepodge of the stories people have been asking me about in my DMs for the past week. First up: the Ballerina Farm raw milk scandal. We break down the failed raw milk tests, the health concerns, and why the internet reacted with such gleeful ferocity. This isn’t really about unpasteurized dairy with cow poop bacteria in it. It’s about influencer perfection and the collective desire to take it down a notch. Then we get into “Hating on the Katies” — the online backlash against lifestyle influencers and everyday women who are only now speaking up politically and why progressive s might be getting this one very wrong. And finally: the rise of the Intellectual It Girl. From celebrity book clubs to “becoming disgustingly educated,” we unpack why smart is suddenly chic again and why I hope it destroys the soft girls, stay-at-home girlfriends trends. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Moms Drive the Economy. So Why Are They Still Underpaid?

Feb 5th, 2026 5:00 AM

Moms drive the majority of household purchasing decisions. Recommendations from mom influencers outperform traditional ads. They even convert better than celebrity endorsements. And yet, they’re still treated like they should be grateful for a free product and an affiliate link. This week we talk with Chelsea Clark, founder and CEO of Momfluence, an influencer marketing agency built specifically around mom creators, about how the mom-influencer economy really works and why it continues to undervalue women’s labor even as it explodes. We get into why moms chronically undercharge, how the lack of transparency mirrors other female-dominated industries, and the uniquely brutal experience of having your work publicly judged every day while also parenting. Learn more about Momfluence here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why Planning Summer Has Become a Nightmare

Feb 3rd, 2026 5:00 AM

Every January, parents are asked to plan the entire summer for their kids months in advance, spend a lot of money, juggle waitlists, and pretend this isn't a hellscape of doom. In this episode, we chat with journalist Katherine Goldstein about the overwhelming amount of summer planning we all seem to be doing and why so much of it falls on moms. There are a ton of reasons for this that are uniquely American. We have long summers, very little paid time off, a culture that expects constant supervision, and a childcare system that’s mostly private and wildly expensive. Put all of that together and summer often ends up being more logistical nightmare than break. Katherine also pushes back on the idea that kids need nonstop structured programming to have a “good” summer. She talks about why the pressure to optimize every week is exhausting, and about what happened when her family opted out of the camp scramble and tried something totally different. Follow the Double Shift substack here. Get 20% off Katharine's Summer Budget Travel Guide here with the code UNDER20. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

From Momfluencers to MILFs: Who Gets Labeled a Bad Mother

Jan 29th, 2026 8:39 PM

If you’ve had kids, you’ve probably wondered at some point if you’re a bad mother. I would say this is true for 99.9 percent of us. And the other 0.1 percent is Ruby Franke. On today’s episode of Under the Influence, we're joined by Cut culture writer EJ Dickson to talk about her smart, sharp and wildly satisfying new book One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate. “Bad mom” is one of our culture’s favorite labels, and EJ pulls back the curtain on where it came from, how it evolved, and who it’s actually attacking. We talk about why the moral panic tends to land on women (and especially women of color), and how the modern parenting advice industry and influencer economy keep moms perpetually off-kilter. We also get into Mommie Dearest and maternal mental illness, the pressure to perform “good motherhood,” and why even the most self-aware among us still find ourselves blurting out, “I don’t usually give them this much screen time.” This one is a lucky, a permission slip to stop chasing impossible standards and let ourselves just be moms. Order One Bad Mother here Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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