Web Design, SEO, and Digital Marketing Articles

How Much Does Internet Marketing Cost? Let’s Discuss!

How much does internet marketing cost? This is a common and understandable question we hear from businesses. When deciding if digital marketing is right for your business, the first question you will probably think of is “How much does digital marketing cost?”. In this article, we’ll tackle hard numbers to help you understand what kind of budget you might be looking at. Article: How Much Does Internet Marketing Cost? Let’s Discuss! Audio Version By TheeDigital Boston Digital Marketing Agency

How to Choose Your Website Platform

Choosing a website platform is an important decision. Here are the most popular platforms for business owners looking to take their online presence to the next level. A website platform is essentially, “what your website is built on.” The platform is the foundation of your website. It’s generally recommended to select a website builder with a CMS (content management system) as that can allow you more convenience in the control of your site. Article: How to Choose Your Website Platform Audio Version By TheeDigital Boston SEO

Why Your Digital Marketing Strategy Needs to Include Paid Facebook Ads

Thousands of companies advertise through Facebook. It can be a very tough market. You will need to know who your target audience is and zero in on them. Leveraging paid Facebook ads for your digital marketing strategy has been proven to be quite effective. It has become one of the most used advertising channels for digital marketing professionals and is also becoming popular with novice users. Thousands of companies advertise each day through Facebook. Unless you know what you are doing, it can be a very tough market. In order to be successful in this realm and to get the most out of your advertising budget, you need to determine who your target audience is and zero in on them. Listen to the episode to learn more. Article: Why Your Digital Marketing Strategy Needs to Include Paid Facebook Ads Audio Version By TheeDigital Boston Web Design

Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn

Are you considering saving some money on marketing? Think twice. Brands who stop promoting their businesses will be forgotten! We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. When our lives and our businesses get turned upside down, it is a natural response to go into “hunker down” mode. We worry about our businesses surviving the chaos, and so it’s understandable to want to cut all expenses and brace ourselves for the worst. We shouldn’t feel bad about these very valid (and sometimes practical) reactions. Article: Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn Audio Version By TheeDigital Boston SEO

How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking

Rebranding Your Business or Just Changing Your Domain Name but Scared to Lose Ranking on Google? A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right. Article: How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking Audio Version By TheeDigital Boston SEO