8th Layer Insights

Cognitive Heists series #7: The Trojan Gift

Hey folks! It's been a few weeks, but now the gift is here. :) It's the 7th installment of the "Cognitive Heists" series. This one is titled, "The Trojan Gift." 🎁 Not all traps look like traps. Some arrive with a bow on top. The Trojan Horse is the oldest example. But today, the gift often looks like a free service. No charge, no strings… except the ones you don’t see. Because the real price isn’t money. It’s privacy. -- It’s data. -- It’s you. In this issue of Cognitive Heists, we explore: 🔹 How “free” has always been one of the most effective disguises in the con artist’s playbook 🔹 Folklore warnings about cursed gifts that crumble into ash 🔹 Why reciprocity, curiosity, and flattery make us drag danger through our own gates 🔹 And how modern Trojan Gifts hide in inboxes, QR codes, cloud apps, and “free” platforms The cost of convenience is rarely written on the tag. Enjoy! Next up: The Double Agent—where the betrayal sits across the table, smiling like a friend. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cognitive Heist series #6: The Shill

Some cons don’t succeed because of the smooth-talking seller. Instead, they succeed because of the crowd. Enter The Shill -- a hidden accomplice pretending to be just another customer, audience member, or lucky passerby. They're in the crowd, acting as a 'normal' audience member... all with the goal of bringing validation to the con-artist's claims. They clap first, they nod enthusiastically. They “buy” the tonic. They shout “this stuff really works!” And we believe them… because we think they’re one of us. That’s the power of the shill: weaponized trust and manufactured consensus. Next time: The Trojan Gift - when the real danger is hidden inside the prize. ===== In other news: ===== The FAIK Files: It's a Personality Problem: Audio version: https://pod.link/1771521321/episode/ZWVmYWYxMDgtZGU4ZC0xMWVmLWIwNGQtMmY0YjJkNzQ3YzEx YouTube version: https://youtu.be/RNw1T4CSIU8?si=99tQN5tcPwIaAlV6 Interesting Thing of the Week: The Washington Post has a great article titled, "Making cash off ‘AI slop’: The surreal video business taking over the web." The article covers the -- as the title states -- AI Slop: the internet's latest hustle. Get the book, FAIK! Just a quick reminder that I've got a great book out that's all about deepfakes, disinformation, and deception. Be sure to check it out if you haven't already: https://ThisBookIsFAIK.com. P.P.S -- Did you know that we have an text version of this newsletter? Check it out on LinkedIn or my Website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cognitive Heist series #5: The Long Con

Welcome to Deceptive Minds - An audio newsletter about how we are fooled, how we fool ourselves, and what we can do about it. This one is all about "The Long Con." When the lie moves in next door. Not every con kicks down the door. Some knock politely, charm their way inside, and stay for dinner. In this issue , we explore the anatomy of the long con... a psychological slow-burn that trades urgency for intimacy. Think of these as more than just scams. They’re stories that unfold like relationships... until the final betrayal. In other news: New FAIK Files episode (Video Killed the ...) Audio version: https://pod.link/1771521321/episode/012b4c787fc35a8cd9df3d8f99fcd569 YouTube version: https://youtu.be/mYFwURVoPE8 Interesting Thing of the Week: Hany Farid's TED Talk, How to spot fake AI photos: https://www.ted.com/talks/hany_farid_how_to_spot_fake_ai_photos Until next week... stay safe out there! Perry P.S. -- Just a quick reminder that I've got a great book out that's all about deepfakes, disinformation, and deception. Be sure to check it out if you haven't already: ⁠https://ThisBookIsFAIK.com⁠. P.P.S -- Did you know that we have a text version of this newsletter? Check it out on ⁠LinkedIn⁠ or at ⁠The Deception Project⁠ website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cognitive Heist series #4: The Ghost - Panic, Urgency, and the Speed of Deception

👻 New Deceptive Minds issue: Cognitive Heist series issue #4 -- The Ghost The ghost doesn’t break in. It doesn’t even exist. It just panics you into acting-- fast, unthinking, exposed. This issue explores one of the most dangerous tools in a scammer’s toolkit: urgency. We unpack: 🧠 The psychology of panic and why urgency shuts down critical thinking 📞 Real-world scams that weaponize fake emergencies 🕯️ A chilling tie-in to folklore: the crying child at the door 🐙 And yes, there are tentacles. Always tentacles. The Ghost's superpower is tricking you into moving before you think. --- Check out the most recent FAIK Files podcast: Dark Knowledge & Hidden Agendas Audio version: https://pod.link/1771521321/episode/ae2224ed846ac80ad3c8e2fbc0185087 YouTube version: https://youtu.be/U7447dpffao Interesting research of the week: Sweet-talk the bots: New research shows how LLMs respond to human persuasion tricks Geekwire article: https://www.geekwire.com/2025/sweet-talk-the-bots-new-research-shows-how-llms-respond-to-human-persuasion-tricks/ Wharton School blog post: https://gail.wharton.upenn.edu/research-and-insights/call-me-a-jerk-persuading-ai/ Until next week... stay safe out there! Perry P.S. -- Just a quick reminder that I've got a great book out that's all about deepfakes, disinformation, and deception. Be sure to check it out if you haven't already: https://ThisBookIsFAIK.com. P.P.S -- Did you know that we have a text version of this newsletter? Check it out on LinkedIn or at The Deception Project website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cognitive Heists series #3: The Call Is Coming from Inside Your Mind

📞 The Call Is Coming from Inside Your Mind Welcome to #3 of the "Cognitive Heists" series. The Voice in Your Head -- Authority, Audio Deepfakes, and the Power of a Familiar Voice In 2019, a UK energy firm received a call. The voice on the other end sounded exactly like the CEO of their German parent company. The request? Transfer €220,000 immediately to a trusted vendor. It wasn’t the CEO. It was a deepfake. This was the first confirmed deepfake voice fraud used to commit corporate theft—and it’s only the beginning. This issue dives into: 🎧 Why voice is one of the most powerful trust signals—and why that’s dangerous now 😨 How vishing, voice cloning, and audio deepfakes hijack your certainty 👻 A classic urban legend (yep—the babysitter and the call from inside the house) 🧠 The psychology of obedience, panic, and auditory illusion 🧯 And how to train your brain to pause the response before the wire transfer In a world where your boss’s voice can be faked, what part of your brain do you not listen to? A couple relevant sources related to AI based voice scams: [PROVED] Unsuspecting Call Recipients Are Super Vulnerable to AI Vishing: (this is my story about having an AI voice bot participate in DEFCON's Social Engineering Community Capture the Flag competition). https://blog.knowbe4.com/proved-unsuspecting-call-recipients-are-super-vulnerable-to-ai-vishing Seeing (and Hearing) Isn’t Believing: My SEC Presentation on AI-Driven Scams: https://blog.knowbe4.com/seeing-and-hearing-isnt-believing-my-sec-presentation-on-ai-driven-scams The FAIK Files: AI Oopsies! Audio version: https://pod.link/1771521321/episode/af214a2812ad672b675870a9fb56f4cb YouTube version: https://www.youtube.com/watch?v=NY31aE5-PxA TechCrunch story: Google’s Gemini panicked when playing Pokémon: https://techcrunch.com/2025/06/17/googles-gemini-panicked-when-playing-pokemon/ P.S. -- Just a quick reminder that I've got a great book out that's all about deepfakes, disinformation, and deception. Be sure to check it out if you haven't already: https://ThisBookIsFAIK.com. Learn more about your ad choices. Visit megaphone.fm/adchoices