CX Passport

The One With B2B CX – Kári Thor Runarsson E248

What's on your mind? Let CX Passport know...B2B customer experience is often treated like B2C with bigger contracts and longer sales cycles. That shortcut causes real problems. In this episode, Rick talks with Kári Thor Runarsson about why B2B CX needs its own thinking, its own metrics, and far more attention to relationships that quietly drift long before renewal.Kári has spent his career in B2B, including startups and non-tech industries, questioning borrowed frameworks and shallow measurements. The result is a grounded conversation about silence, contracts, commoditization, and why experience is often the only real differentiator left.Key TakeawaysB2B decisions involve multiple stakeholders with competing success metricsSilence is one of the strongest churn signals in B2B relationshipsNet Promoter Score breaks down quickly in complex B2B environmentsCustomer experience becomes decisive as industries commoditizeStartups often overestimate how well they understand customer dissatisfactionCHAPTERS00:00 Introduction and first Iceland-based CX Passport guest 02:00 Marketing and CX are more fluid than organizations admit 04:50 What B2B leaders misunderstand about customer experience 07:45 Silence, contracts, and how churn really starts 10:40 Stakeholders, misaligned objectives, and missed signals 14:20 CX maturity across regions and markets 16:00 First Class Lounge 20:30 Why CX matters most outside of tech and SaaS 24:20 Where B2C thinking hurts B2B CX efforts 27:00 CX advice for B2B startups 28:50 Where to find Kári and closing thoughtsGuest LinksKári Thor Runarsson on LinkedIn https://www.linkedin.com/in/karithor/Cliezen: https://www.cliezen.comListen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

The One With Simpler CX - Luis Carrillo E247

What's on your mind? Let CX Passport know...Customer experience doesn’t need to be complicated to work.In this CX Open To Work episode, Luis Carrillo shares why simpler CX creates immediate impact…for customers, teams, and the business. From removing friction to building trust, this conversation focuses on CX that actually works.5 CX Insights from the Episode• Simpler CX delivers results customers, employees, and leaders can feel • Listening to customers beats guessing every time • Returns are a trust moment…not a policy problem • Training and QA quietly power great experiences • CX drives revenue when effort is reducedCHAPTERS00:00 Welcome + CX Open To Work01:32 Why simpler CX creates immediate impact04:18 Reducing friction without punishing good customers07:24 CX as a revenue engine10:52 Recovery, trust, and loyalty12:03 First Class Lounge16:17 What companies still miss in CX19:15 What’s next for LuisGuest LinksLinkedIn: https://www.linkedin.com/in/luiscarrillo-21a70520/Listen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

The One With the Slow CX – Sarah Kinard E246

What's on your mind? Let CX Passport know...What if customer experience isn’t fast, frictionless, or flashy…but deliberate, long-term, and built over years? Sarah Kinard talks about why CX in architecture, engineering, and construction is inherently slow CX…and why that perspective may be exactly what other industries need.5 Insights from the EpisodeCX in AEC unfolds over years…not moments, journeys, or transactions.Clients aren’t just buying outcomes anymore…they’re buying clarity, foresight, and shared accountability.The post-2009 talent gap created a “missing middle,” weakening CX instincts across firms.CX struggled to scale because it relied on heroic individuals instead of systems.Primary research focused on intent, not opinion, leads to smarter growth decisions.CHAPTERS00:00 Welcome to CX Passport02:00 CX in AEC…from toilets to symphony halls05:20 Risk, confidence, and defensible decisions06:45 The generational talent gap and CX instincts09:40 Why “soft skills” are essential business skills10:55 The role of the SMPS Foundation12:30 Growth, research, and the Flamingo Project15:25 Intent vs opinion in customer research17:20 First Class Lounge ✈️ 20:45 Peak-end rule in a 10-year experience 23:30 Why CX lagged…and why it’s catching up 28:15 AEC as the ultimate team sportGuest Links:SMPS Foundation - https://www.smps.org/The Flamingo Project - https://theflamingoproject.com/LinkedIn -  https://www.linkedin.com/in/sarahkinard/Listen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

2025 1st Class Lounge Holiday Special part 2 – E245

What's on your mind? Let CX Passport know...Welcome to part 2 of the annual CX Passport First Class Lounge Holiday Special. As the year wraps up and I look ahead with excitement to 2026, I’m sharing even more of my favorite First Class Lounge moments from earlier this year.This round features Doug Rabold, Irina Mateeva, Michel Stevens, and Tori Signorelli. Travel surprises, food loves, childhood “no thanks” dishes, and the must-have items they keep in their travel kits… it’s a fun way to ease out of the holidays and step into the new year.I hope you’ve had a wonderful holiday season… and I wish you a very happy New Year. Here’s to an amazing 2026 ahead.CHAPTERS00:00 Welcome to the second week of the 1st Class Lounge Holiday Special 00:47 Doug Rabold enters the First Class Lounge 05:15 Irina Mateeva enters the First Class Lounge 09:06 Michel Stevens enters the First Class Lounge 13:55 Tori Signorelli enters the First Class LoungeListen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

2025 1st Class Lounge Holiday Special part 1 – E244

What's on your mind? Let CX Passport know...Welcome to part 1 of the annual CX Passport holiday tradition… the 1st Class Lounge Holiday Special. I take a little break during the holidays, and while I do, I love sharing some of the most fun First Class Lounge moments from earlier in the year.This episode brings back lively lounge moments from Michelle Pascoe, Sean Cherry, Rachel Sheriff, and Vinay Parmar. Travel dreams, favorite foods, quirky dislikes, and simple joys… it’s a festive, easy listen for your own downtime.Wishing you a wonderful holiday season and a fantastic New Year. Enjoy part 1… part 2 arrives next week.CHAPTERS00:00 Welcome to the 2025 1st Class Lounge Holiday Special 00:47 Michelle Pascoe enters the First Class Lounge 04:46 Sean Cherry enters the First Class Lounge 09:20 Rachel Sheriff enters the First Class Lounge 14:32 Vinay Parmar enters the First Class LoungeListen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).