Sixty Seconds of Social Media

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In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

Episode List

Chapter 8: A volunteer from the audience please

Apr 9th, 2021 6:20 PM

A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 13: The future

Apr 9th, 2021 6:19 PM

A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 10: Get out a ruler

Apr 9th, 2021 6:18 PM

A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 12: Let's apply, part 2

Apr 9th, 2021 6:15 PM

A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 11: Let's apply, part 1

Apr 9th, 2021 6:14 PM

A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

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