THE IMPULSE

CUPRA: Racing DNA

With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA.

ABT CUPRA Formula E Team: the only fuel is our impulse

With the first Formula E race for the ABT CUPRA Formula E team fast approaching on January 13th -14th in Mexico City, a new episode of The Impulse, the CUPRA Tribe’s podcast, recounts the team’s first impressions during the test session at the Ricardo Tormo Circuit in Cheste (Valencia, Spain).

The metaverse: emotions in a virtual world | THE IMPULSE

Emotion, technology, future; a universe beyond the one we know. It’s the metaverse, the virtual trend of the future. CUPRA's global communications director, Cécilia Taieb, interviews Cathy Hackl, the ‘Godmother of the Metaverse’, on The Impulse.

Big dreams begin with a few believers | THE IMPULSE

Big dreams begin with a few believers. This dreamy attitude is shared both by the best Olympic athletes and CUPRA. The Director of CUPRA's Strategy, Business Development & Operations Antonino Labate along with CUPRA's Olympic Ambassadors, including swimmer Adam Peaty, sprint kayaker Saúl Craviotto, and handball player Melvyn Richardson, talk about dreams coming true.

CUPRA NEXT GEN Podcast con Ansu Fati, Pedri y Eric García | THE IMPULSE

They are the next generation, and they’re marking a new era. FC Barcelona players Ansu Fati, Pedri and Eric García join ‘The Impulse’ to talk about the challenges and opportunities they face, and the new way of doing things, on the CUPRA Next Gen Podcast.