Counsel Cast

[Counsel Cast Chambers] Growth Starts With Positioning

In this episode of Counsel Cast Chambers, we revisit key highlights from our original conversation with Doug Reifschneider, a fractional CMO at Chief Outsiders. The focus is on the critical importance of strategic positioning for law firms.Doug explains how growth begins with clearly defining who you are, your target audience, the problems you solve, and how this clarity drives all subsequent marketing decisions. Key topics include understanding your customer, competition, and company vision as the basis for developing effective marketing strategies.The discussion also dives into the problem of 'random acts of marketing' and emphasizes the need for intentional, scalable, and repeatable growth tactics.Doug gives listeners actionable tips on:00:00 Introduction00:25 The Importance of Strategic Positioning01:05 Understanding the Growth Gears03:06 Avoiding Random Acts of Marketing04:04 Customer Nurturing Strategies05:26 Key Takeaways on Marketing StrategyConnect with Doug here:https://twitter.com/Reiflmanhttps://www.linkedin.com/in/doug-reifschneider/https://www.facebook.com/Reiflman/https://www.chiefoutsiders.com/profile/doug-reifschneiderConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Law Firm Lead Gen Playbook with Davina Frederick

Most law firms don’t have a lead generation problem.They have a dependency problem.In this episode of Counsel Cast, host Karin Conroy sits down with Davina Frederick, Florida licensed attorney, two-time author, and founder of Wealthy Woman Lawyer.Together, they unpack why referral-based growth quietly caps your firm, how mindset directly impacts marketing effectiveness, and why most lawyers struggle to scale past their own personal hustle.Davina shares how law firm owners can move from unpredictable referrals to a systematic, scalable client attraction model, without relying on being everywhere, doing everything, or burning out in the process.This episode bridges strategy, mindset, and modern marketing realities, including AI, social platforms, ads, and delegation, to help firm owners step fully into their role as visionary leaders.If you feel stuck in a referral rut, overwhelmed by marketing noise, or unsure how to scale without doing more yourself, this conversation offers clarity and direction.📌 You’ll learn:Why referral-based firms almost always hit a revenue ceilingThe mindset shift required to scale beyond solo hustleWhy staying “in the question” unlocks better strategy and decisionsHow AI can expand thinking instead of replacing expertiseWhy marketing is data, not failure or successHow to choose marketing channels that fit both your audience and youWhy copying other firms’ strategies rarely worksHow to build a client attraction system that doesn’t depend on youThe difference between vision, strategy, and executionWhy your real job as a firm owner is being the visionary💡 Featuring:Karin and Davina explore how law firm owners get trapped by outdated ideas of authority, visibility, and control. They discuss why modern clients arrive informed, how AI and Google have changed trust dynamics, and why firms must show up as credible humans, not untouchable experts. Davina shares her framework for building scalable client attraction systems, explains why mindset work is not optional for growth, and outlines how delegation, systems, and outside expertise allow firms to grow without collapsing under their own success. This episode reframes marketing from “what should I do?” to “who do I need to become to lead this firm?”Karin and Davina give listeners actionable tips on:0:00 Why referrals eventually cap your firm’s growth2:30 The hidden mindset problem behind lead generation struggles5:00 Why lawyers resist mindset work, and why it matters8:00 Staying in the question instead of forcing answers11:00 Using AI to expand strategic thinking14:00 Marketing as data, not failure17:00 Trying strategies without attaching identity to outcomes20:00 Why what works for others may fail for you23:00 The danger of comparison-based marketing26:00 Authenticity, visibility, and modern authority29:00 Building systems that don’t rely on you32:00 Delegation, ads, and scalable marketing infrastructure35:00 SEO vs ads, wells vs faucets38:00 The real role of the law firm owner41:00 Vision before execution44:00 Book recommendation and mindset expansion47:00 Becoming the person who can lead a million-dollar firmResources mentioned in this episode:Bending Reality by Victoria SongGrow Your Law Firm While You Sleep: Connect with Davina:Facebook: https://www.facebook.com/wealthywomanlawyer LinkedIn: https://www.linkedin.com/in/davinafrederick/ Instagram: https://www.instagram.com/wealthywomanlawyer/ Website: https://wealthywomanlawyer.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] The Lead Generation Gap

In this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency.Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts.Jennie gives listeners actionable tips on:00:00 Introduction to Effective Lead Generation01:01 Why SEO Shouldn't Be Your First Move01:34 Common Lead Generation Mistakes02:29 The Importance of Consistent Content02:45 Understanding the Fractional CMO Program04:11 Optimizing Traffic Channels05:36 The Power of Consistency and Patience06:44 Final Takeaways on Lead GenerationConnect with Jennie here:https://www.instagram.com/jennielwright/http://www.linkedin.com/in/jenniewrightjlwhttps://www.facebook.com/jenniewrightjlw/https://jenniewright.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Google Is Your First Impression, Not Your Website

Your law firm’s first impression no longer happens on your website.It happens before anyone ever clicks.In this episode of Counsel Cast, host Karin Conroy sits down with Jason Barnard, widely known as The Brand SERP Guy, to unpack how Google, ChatGPT, and AI-powered search engines are already deciding who gets trusted, recommended, and hired.Jason explains why most law firm marketing breaks long before the funnel begins, and how outdated, inconsistent, or under-optimized search results quietly erode trust before a prospect ever reaches your site.This conversation goes beyond SEO tactics.It’s about authority, organization, credibility, and teaching machines to understand your value, not assume it.If AI is now the gatekeeper, this episode shows you how to make it your advocate.📌 You’ll learn:Why your website is no longer your primary first impressionWhat a Brand SERP really is, and why it matters more than rankingsHow Google, ChatGPT, Perplexity, Copilot, Siri, and Meta all decide who belongs in the “who’s who”Why Knowledge Panels are a critical KPI, even as traditional search fadesHow AI assistants summarize your content long before a human sees itWhy external validation matters more than self-promotionThe Claim–Frame–Proof model for building algorithmic trustHow AI moves prospects through the funnel before they ever clickWhy fewer website visits can actually mean higher-quality leadsThe biggest mistake firms make, assuming machines “just get it”Why organization today prepares you for AI agents tomorrow💡 Featuring:Karin and Jason unpack how Google, ChatGPT, and emerging AI search tools decide who belongs in the digital “who’s who,” why most firms are being quietly underestimated by algorithms, and how authority is built through organization, consistency, and third-party validation. They break down why AI doesn’t reward assumptions, how credibility must be made machine-readable, and why teaching algorithms who you are is now a foundational marketing responsibility.Karin and Jason give listeners actionable tips on:0:00 Why your real first impression is Google, not your website2:00 What a SERP is, and why it defines brand trust5:00 Knowledge Panels as the “who’s who” of search8:00 How AI decides who gets recommended10:00 Why search is disappearing, but authority isn’t13:00 Teaching machines who you are and why you matter17:00 Claim, frame, prove, and why proof must live off-site21:00 Third-party validation and algorithmic credibility25:00 Blog content, AI summaries, and why traffic lies29:00 AI-built funnels and the “perfect click”33:00 The 95/5 rule and algorithmic memory37:00 Why organization beats optimization41:00 Preparing for AI agents before they arrive45:00 Book recommendation for SEO and AI strategy48:00 What to focus on now, before everyone else catches upResources mentioned in this episode:SEO in 2026 by David BainConnect with Jason:Facebook: https://www.facebook.com/jasonmartinbarnard LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ YouTube: https://www.youtube.com/channel/UCxnrBqNI4NKzqURO2aqClxA Kalicube: https://kalicube.pro/ https://jasonbarnard.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] The Strategy Mistake Most Law Firms Make

In this episode of Counsel Cast Chambers, we revisit our critical discussion with Michelle Hunter on the importance of strategic marketing for law firms.Michelle emphasizes the necessity of clear goal setting, prioritizing effective tactics, and crafting compelling copy to foster sustainable growth and improve client conversion. She highlights common marketing missteps, such as relying too heavily on SEO or tactless tactics without a strategic foundation.Michelle advocates for a quarterly review of tactics within an annual goal framework to ensure adaptability and efficiency. She underscores the need for law firms to focus on essential marketing components tailored to their specific goals, rather than following generic advice.Michelle gives listeners actionable tips on:00:00 Law Firm Marketing Challenges00:06 The Importance of Strategic Planning00:57 Setting Clear Goals for Your Firm01:55 Common Marketing Missteps02:33 Quarterly Evaluation and Execution03:16 Tailoring Marketing to Your Firm's NeedsConnect with Michelle here:michelle@michellehuntercreative.comLinkedInhttps://michellehuntercreative.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com