The Practical Marketing Podcast

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Bringing you interviews with the experts, together with the latest news, tools, strategies, and techniques to give your digital marketing the edge in Kenya. [Podcast NOT for digital marketers, but small business owners].

Episode List

PMP 004 - Let’s Talk About PPC Advertising in Kenya

Sep 3rd, 2021 5:24 PM

PPC advertising is an acronym for "pay-per-click" and it's what you need to know if you want your business to grow. PPC advertising is a type of internet marketing in Kenya that allows businesses to display ads on search engines, social media platforms, and other websites in order to increase exposure and drive traffic back to their website. One of the best things about PPC advertising is that it can be incredibly inexpensive when done correctly. For example, if you're looking for new customers who are interested in buying a car from Volkswagen dealerships near them, then all you have to do is take out a small ad on Google with the keywords "Volkswagen". You'll only pay per click (hence the term), so even if nobody clicks, you don't pay a cent.

PMP 003 - Do These 7 Things And You Won't Fail When Marketing on Facebook in Kenya

Sep 2nd, 2021 8:35 AM

In this episode, we will explore 7 of the most important things you need to know about marketing on Facebook in Kenya. Continue reading at https://leadsluxe.co.ke/avoid-failure-in-facebook/ | Social Media Marketing in Kenya

PMP 002 - 5 Best Digital Marketing Apps in Kenya

Aug 27th, 2021 6:35 AM

In today's episode, we are looking at the best 5 free online marketing apps you can use in Kenya.

PMP 001 - How To Do Online Marketing in Kenya [Proven Strategies]

Aug 26th, 2021 10:49 AM

Hello, welcome to episode 1 of the Practical Marketing Podcast, am your host Kevin, founder of LeadsLuxe.co.ke, a place where small business owners in Kenya turn for actionable marketing in Kenya In this episode, we are looking at proven strategies to market products and services online in Kenya. Truth is, there are several ways to market your products online, but not all of them will give you the results you want. What are the best ways of doing so? - you can use multiple strategies including advertising, social media, SEO, and content creation. Learning about these channels will help your business gain traffic from search engines as well as improve its brand awareness among consumers in general. Let us take a look at each of them.