Your Business Your Life

Your Business Your Life

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Welcome to Your Business, Your Life with Matt DiFrancesco, your personal financial quarterback. Business owners needs are a bit different; aligning your business and family are critical to your success – We help with your unique challenges so you reach your financial goals. Your business – your life, it’s our priority at Di Francesco Virtual Family Office. Let’s get started

Episode List

127. Clean Books, Bigger Exit: Financial Management for Collision Shop Owners with Bill Park

Feb 19th, 2026 8:35 PM

Financial management isn’t flashy, but it can make or break your collision shop. Too many owners stay focused on daily operations while their bookkeeping and reporting fall behind, hurting cash flow, increasing stress, and lowering business value when it’s time to sell.In this episode, Matt Di Francesco sits down with Bill Park, Founder of Crunchit Financial Services and a 30-year shop owner with four successful exits, to talk about what it really means to be “bankable.” Bill explains common financial mistakes, why most CPAs focus only on taxes, and how messy books can cost you 20–30% in a third-party sale.Matt and Bill also talk about:(09:20) Long-term strategy vs. short-term tax thinking(13:32) How a second set of eyes can transform a shop’s financial clarity(16:02) The real reason most shops operate below full utilization(18:33) Building a financial structure that allows faster, more confident decisions(20:51) Why clean financials directly increase third-party sale value(21:21) What transparency and discipline signal to buyers(28:18) Fix your chart of accounts before trying to fix your profits(29:08) The ROI of a full financial cleanup Connect With Bill ParkLinkedIn: https://www.linkedin.com/in/billpark8/Email: billpark8@me.comWebsite: https://www.crunchitfs.com/Connect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialAbout the guest:Bill Park has walked the same road many collision shop owners are on right now. He spent 30 years as a body shop owner and successfully exited four businesses, so he understands firsthand the pressure, long hours, and constant daily fires that come with running a shop.After living that grind and learning some hard financial lessons along the way, Bill founded Crunch It Financial Services. His mission is simple: help shop owners simplify their numbers, reduce unnecessary taxes, and build real wealth instead of just surviving year to year.Today, Bill works alongside shop owners to bring clarity, structure, and long-term strategy to their financial picture so they can operate with confidence and exit on their terms.Disclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategy discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission.

126. Ask WHO not HOW: The Shift Every Collision Shop Owner Must Make

Feb 5th, 2026 10:08 PM

Many collision shop owners think growth comes from doing more themselves. But when your days are filled with decisions, emails, and operational noise, the work that truly drives progress gets crowded out, limiting both growth and freedom.In this episode, Matt DiFrancesco introduces a simple shift: stop asking how and start asking who. Drawing from Who Not How, he explains how focusing on your unique genius and delegating the rest removes the owner as the bottleneck. Through his personal experience, Matt shows how putting the right people in the right roles creates clarity, capacity, and sustainable growth.Matt also talks about:(00:57) Why asking “how” keeps shop owners stuck in the weeds(01:50) Tracking your time reveals what should be delegated or replaced(05:13) Your unique genius should drive the business, not daily tasks(06:11) Hiring an assistant frees you to focus on higher-value work(07:29) Why administrative help is a growth move, not an expense(08:53) Putting the right people in the right seats drives real revenue growth(10:29) Focusing on “who” instead of “how” removes you as the bottleneckConnect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialDisclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategies discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission

125. Why Collision Shop Owners Must Reclaim Strategic and Renewal Time

Jan 22nd, 2026 9:07 PM

Many business owners believe staying busy in the day-to-day is the best way to grow their company. But when all your time is spent working in the business, strategic thinking and renewal are often the first things to disappear, quietly limiting long-term growth and value.In this episode, Matt Di Francesco breaks down the three types of time every owner must intentionally manage: tactical time, strategic time, and renewal time. Through personal experiences and real-world success stories, Matt shows how creating space for renewal allows leaders to think bigger, innovate, and build a business that works without depending on them every day.Matt also talks about:(01:04) Why most owners spend too much time putting out fires(03:37) How stepping away helps your mind solve business problems(04:44) Why bigger businesses need more time to reset and think(06:44) How taking a break helps you think bigger and grow faster(08:25) Why a business that runs without you means real ownershipConnect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialDisclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategies discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission

124. ADAS Calibration: Space, Safety, and Liability in Modern Collision Repair with Frank Phillips

Jan 8th, 2026 9:19 PM

Calibration has quickly shifted from a “nice to have” to a critical safety requirement in today’s collision industry, but many shop owners still underestimate what it truly demands. How much space does it really take? What are the real costs? And where does liability begin and end?In this episode, Matt Di Francesco sits down with Frank Phillips, a 35-year collision industry veteran with experience at Caliber, Rivian, and ADAS-focused operations, to break down the realities of ADAS calibration. Frank explains why calibration is as much a business decision as it is a technical one, sharing real-world examples of space requirements, production efficiency, and equipment investment. Matt and Frank  also talk about:(04:13) Why increasing business value is a long-term process, not a short-term decision(05:06) How documenting SOPs ahead of time protects value in any transition(06:43) Why exit planning becomes emotional and requires a true leap of faith(09:43) How acting as a trusted partner helps owners gain confidence in their transition(11:00) Why helping owners grow value over time is the most rewarding part of the workConnect With Frank PhillipsLinkedIn: https://www.linkedin.com/in/frank-phillips-17b33341/Email: frank.phillips72@gmail.comConnect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialAbout the guest:Frank Phillips brings more than three decades of experience in the automotive collision industry, shaped by years of working alongside some of the most respected organizations and professionals in the field. His career has given him a deep understanding of how the industry has evolved, from traditional repair methods to today’s highly technical, safety-driven environment.At this stage of his career, Frank is dedicated to helping others navigate that complexity. He is passionate about education, accountability, and raising awareness around the responsibilities that come with modern vehicle repair. By mentoring shop owners and technicians and advocating for higher standards, Frank aims to strengthen the credibility of the collision industry and support those who will carry it forward in an increasingly advanced and demanding landscape.Disclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategies discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission.

123. Building Value Before the Exit: The Human Side of Transition Planning with Hannah Chalker

Dec 18th, 2025 9:13 PM

Exit planning is often talked about in terms of numbers, valuation, and deal structure, but what happens when the real work starts with people, emotions, and a clear sense of what comes next?In this episode, Matt Di Francesco sits down with Hannah Chalker, a Certified Exit Planning Advisor and Certified Growth Value Advisor, to explore what truly drives successful business transitions. Hannah shares how her journey into the Exit Planning space began, why the discovery process is the foundation of every strong plan, and how she learned to see transition planning as both a strategic and deeply human process.Matt and Hannah also talk about:(04:13) Why increasing business value is a long-term process, not a short-term decision(05:06) How documenting SOPs ahead of time protects value in any transition(06:43) Why exit planning becomes emotional and requires a true leap of faith(09:43) How acting as a trusted partner helps owners gain confidence in their transition(11:00) Why helping owners grow value over time is the most rewarding part of the workConnect With Hannah ChalkerLinkedIn; https://www.linkedin.com/in/hannah-chalker/Connect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialAbout the guest:Hannah Chalker helps business owners build stronger, more valuable companies through strategic financial and exit planning. As Director of Business Development and an Exit Planning Advisor at HighLift Financial, she works alongside Matt DiFrancesco to guide owners through value growth, transition planning, and long-term decision making. A Certified Exit Planning Advisor (CEPA) and Certified Value Growth Advisor (CVGA), Hannah brings clarity, structure, and a steady hand to every stage of the journey, helping owners protect their legacy and confidently plan what comes next.Disclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategy discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC.  Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission.

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