THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

E71: Sneak Peek into The Thought Leadership Clarity Course

December’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives. Resources from this episode:Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here. And - use code WINTER50 for 50% off the full audio course - valid until December 31. Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

E70: Reflection Questions for Thoughtful Content

Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick.What better time to reflect than year end?We discussed:[02:59] Reflection for thought leadership[05:29] Prompts to reflect on your experiences[07:32] How to turn reflections into compelling content[10:06] Creating a culture of reflection in your team[12:14] Prompts to foster a reflective culture[13:48] Practical tips to build a reflection habitTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

E69: Executive Visibility for Introverts

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood -  executive visibility is a perfect fit for our tendencies.In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way that feels authentic to you.We discussed:[02:25] Executive visibility matters – and your introversion can actually help [04:46] Reframing how we think about visibility[09:10] Get clear on why you’re getting visible[11:39] Build your brand in a way that feels good to you[17:53] Focus on resonance and celebrate every winTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 68: 10 Strategic LinkedIn Use Cases for Social Impact CommunicatorsEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 20: Find your Niche by Serving Your Past Self with Joy MalekWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

E68: 10 Strategic LinkedIn Use Cases for Social Impact Communicators

Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do.  But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.We discussed:[01:39] Finding the right board members and volunteers[04:43] Communicating with existing donors[06:55] Being seen and seeing others[10:01] Amplifying your executives as trusted thought leaders[12:39] Building team camaraderie and culture[14:31] Breaking down stigma[16:35] Attracting opportunities and amplifying your eventsTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Episode 65: Social Impact Storytelling: why, when, and whereEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentPodcast Episode 38: How to Be Lazy on LinkedIn: Build Clarity, Content & CommunityWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

E67: What I Learned at the Communications Network Annual Conference

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn. We discussed:[01:54] Tips for showing up confidently with your messaging [04:40] Storytelling as a defensive strategy[07:05] Tying back stories to what’s actually important[09:46] Create a thoughtful digital footprint on LinkedIn[11:58] Post-election communication strategiesTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterCheck out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024Session Speaker Information:Jonah BergerCenter for Public Interest Communications and the Council on FoundationsKate Tellers at The MothSree Sreenivasan, CEO of DigimentorsDemocracy FundNext year’s conference is in Denver, Oct 15 - 17, 2025. Other Campfire Circle podcast episodes I recommend:Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategyEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms