Duo On Air Podcast

Duo On Air Podcast

https://feeds.captivate.fm/duo-on-air-podcast/
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

Episode List

#200: 10 Must Listen To Episodes of Duo On Air

Jan 5th, 2026 8:00 AM

We cannot believe we’re saying this… Duo On Air just hit 200 episodes. To celebrate, we’re taking you on a walk down memory lane with 10 must-listen episodes that shaped Duo, sparked the biggest conversations, and continue to help business owners build brands that actually work. From branding clarity and SEO foundations to mindset shifts, partnerships, and sustainable growth, these episodes still hit just as hard today.Tune in for our favorite throwback episodes, why they still matter, and how they connect to where your business is headed next. Whether you’re brand new here or have been listening since episode one, this one feels like a big group hug. Thanks for being part of the Duo community. Here’s to the next 200!Links Mentioned in This Episode:#7: https://duocollective.com/blog/brand-strategy-vs-brand-design/#73: https://duocollective.com/blog/backlinks-will-improve-your-seo#88: https://duocollective.com/blog/how-many-channels-to-market-your-business#102: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo#129: https://duocollective.com/blog/what-comes-first-seo-or-branding-services#161: https://duocollective.com/blog/biggest-seo-mistakes#186: https://duocollective.com/blog/seo-is-dead-why-seo-is-actually-less-complicated-today#171: https://duocollective.com/blog/creating-habits-that-stick#92: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneurEpisode Show Notes: https://duocollective.com/blog/best-episodes-of-duo-on-airTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

#199: Where the Heck Do I Start? The New Biz Overwhelm

Dec 29th, 2025 8:00 AM

Feeling stuck because you do not know where to start in your business or marketing? You are not alone and you are not behind. In today’s episode, we are unpacking why overwhelm happens so often for new and growing business owners and why it usually comes from a lack of clarity, not a lack of capability. We walk through the four common “start here” stages we see entrepreneurs fall into and help you figure out which one you are actually in right now. From building solid foundations, to refreshing a brand that no longer fits, to creating content that finally connects, to knowing when it is time to bring in support. If marketing feels heavy, confusing, or like you are trying to do everything at once, this episode will help you slow down, get focused, and find your next right step without the overwhelm.Episode Show Notes: https://duocollective.com/blog/new-business-overwhelmLinks Mentioned in This Episode: duocollective.com/start-hereTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

#198: How to Grow a Podcast with Kylee Chandler

Dec 22nd, 2025 8:00 AM

Podcasting has quickly become one of our favorite corners of the business, mostly because we get to yap, teach, and connect with you in a way that feels way more human. Today we’re sitting down with podcast growth expert Kylee Chandler to talk about how to actually grow a podcast without burning out or posting 24/7 on social media. We get into batching, outsourcing, smart repurposing, and why podcasting can be such a powerful long-term play for small businesses. If starting a podcast has been on your “someday” list or you already have one and want it to do more than just sit there, this episode is full of real talk and doable strategies you can grow into.Episode Show Notes: https://duocollective.com/blog/how-to-grow-a-podcastTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

#197: 7 Creative Ideas to Get Your Next Client

Dec 15th, 2025 8:00 AM

Getting your next client doesn’t always mean posting more, launching something big, or completely reinventing your business. Sometimes it’s about getting a little more creative and a lot more intentional with what you already have. In this episode, we’re sharing seven practical, non-icky ways to bring in your next client. From reconnecting with past clients and turning wins into simple case studies, to creating quick-win offers, pocket projects, and collaborations that actually feel aligned, these ideas are designed to help you build momentum without burning out. If your inquiries feel quiet or you’re craving fresh energy in your marketing, this episode will help you spot opportunities that are already within reach and start showing up with more clarity and confidence.Episode Show Notes: https://duocollective.com/blog/ideas-to-get-a-new-clientTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

#196: How We Do Marketing Here at Duo

Dec 8th, 2025 8:00 AM

In this episode, we’re taking you behind the scenes to share exactly how we market at Duo Collective— the real workflows, the support we rely on, and the data-driven decisions that shape our strategy. From our Monday podcast repurposing machine to our tiny-but-mighty email rhythm to the pieces of marketing we’ve intentionally stopped doing, we’re pulling back the curtain on what’s actually working for us right now as a growing brand and two moms building a business with heart. You’ll learn where we’re doubling down in 2026, what we’re letting go of, and how to choose the right marketing focus for your business based on clarity, data, and what feels good. If marketing has ever felt overwhelming, this episode will help you simplify and rethink what growth can look like.Episode Show Notes: https://duocollective.com/blog/marketing-plan-example-for-duo-collectiveTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

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