Perpetual

How DoStuff Media Solved the "What to Do" Dilemma

What are you doing tonight?Say hello to the company that made the line,  “I don’t know, what do you want to do?” fall out of fashion. Adam talks to Scott Owens, Founder and CEO of DoStuff Media, about the art of creating an event media empire.Scott explains how DoStuff Media started in Austin and expanded to over 22 cities, tackling local events and entertainment options for people who are, well… just looking for stuff to do.Scott shares how his journey of perseverance, strategy, and execution over the past 15 years transformed his business from event promotions to a successful consumer-based subscription model. How does DoStuff continue to grow and thrive in an increasingly crowded market?Tune in to find out exactly how Scott managed to conquer the challenges DoStuff Media faced, the opportunities he seized, and all of the valuable lessons he learned along the way. 00:00:01 - CEO Shares Secrets to Success00:00:58 - Helping People Find Weekend Activities00:02:22 - Starting Local Event Discovery Company Expansion00:04:35 - Diversifying Revenue Streams for Success00:07:35 - MDC Launches Subscription Service for Concert Tickets00:14:21 - Mixing Humility with High Ambition00:22:04 - Expanding Strategy in New Markets Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! 

Crypto Expert Jarrod Dicker on the Future of Subscription-Based Media

NFTs, blockchain, and web3, oh my!If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to.So as a media company, how can you keep up with the rollercoaster ride that is crypto?Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content.How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies. Tune in now, sleep soundly later.00:00:00 - Life's Pivotal Moments in Blogging00:00:47 - Unique Journey from Journalism to Crypto00:11:04 - Navigating the Swings of Crypto00:14:43 - Reimagining Subscription Models with Crypto00:16:40 - Innovating Subscription Models for Creators00:21:17 - Navigating the Crypto Landscape for Consumers00:25:22 - Crypto's Rise as Core Focus00:29:06 - Scaling Struggles in the Crypto Industry00:31:05 - Future of AI and CryptoFollow Jarrod: LinkedIn: https://www.linkedin.com/in/jarroddicker/Twitter: https://twitter.com/jarroddickerWant to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetualAnd if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!

Car Dealership Guy Steps Out of Anonymity and Into a New Era

Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way.Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space.Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now!  00:00:49 - Car Business Prodigy Transforms Industry00:06:44 - Twitter Account Growth00:10:44 - Finding Content Market Fit Quickly00:13:30 - Reinventing Car Dealership Personas with Unique Content00:19:00 - How to Engage High-Power Audiences00:19:54 - Unveiling the Story Behind a Podcast Launch00:25:05 - Impact of Timing on Video Distribution00:26:18 - Building Relationships: Key to Launch Success00:29:38 - Building Leverage Early for Success00:36:08 - Monetization Strategy for an Insights-Driven Brand00:39:43 - Establishing Accountability Through Customer Base00:44:36 - Focusing on Long-Term Growth Strategies Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry. 00:00:28 - Capitalizing on Local Pride Through Newsletters00:04:14 - Expanding Into New Cities00:06:42 - How Locals Sell Their City00:08:30 - Staffing Sales Teams for Regional Growth00:11:19 - Deciding When to Divest from a City00:14:26 - Rapid Expansion Teaches Valuable Lessons00:16:56 - Strategic Partnership with Tegna Announced00:22:57 - Success Secrets00:26:46 - Exciting Media Changes in Next 5 Years Learn More About 6am City: Website: https://6amcity.com Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanheafy/Twitter: https://twitter.com/ryanheafy Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

How to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves

Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power. Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses. Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade. 00:03:16 - Splitting Media Business to Maximize Valuation00:08:23 - Using Negative CACs for Product Success00:09:31 - Separating Data and Media Businesses00:12:37 - Founders' Reluctance to Sell Businesses00:14:39 - Leveraging Content to Boost Sales00:16:06 - Creating Editorial Authenticity in Media00:21:21 - Print Publication: A Hidden Gem00:26:34 - Founder Concerns on Print Publications00:35:16 - Managing Weekly Executive Reports Efficiently00:36:23 - Firecrown Acquires Marine Aviation Supply00:37:31 - Managing Teams: An Entrepreneur's Challenge Learn More About Freightwaves: Website: https://www.freightwaves.com Follow Craig: LinkedIn: https://www.linkedin.com/in/incab/ Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!