Welcome To Eloma

#100: Celebrating Lessons Learned in Life & Entrepreneurship

In this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasing the collective wisdom shared by guests.Links and follow-ups:Connect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

#99: Closing Bigger Contracts with Laura Khalil

In this episode of Welcome to Eloma, Laura Khalil, founder of Elevate talks about strategies for landing larger sales contracts. Laura emphasizes the importance of shifting from a time-for-money mindset to a value-based pricing approach. She shares insights on quantifying the value of services to clients, the significance of ROI in pricing, and the necessity of targeting the right market for larger contracts. The discussion also introduces the Elevate method, a framework designed to help entrepreneurs effectively communicate their value and secure bigger deals. Lastly, Laura emphasizes the need for consistency, support, and the ability to embrace challenges as opportunities for growth in entrepreneurship.Links and follow-ups:Connect with Laura Khalil:Websites: bravebydesign.netLinkedin: linkedin.com/in/laurakhalilInstagram: @iambravebydesignEmail: lk@bravebydesign.netConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

#98: Leveraging Automation to Increase Sales with Christi Stafford

In this episode of Welcome to Eloma, Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey. Links and follow-ups:Connect with Christi Stafford:Websites: https://automationonamission.com/ Linkedin: https://www.linkedin.com/company/automation-on-a-mission Facebook: https://www.facebook.com/automationonamissionEmail: christi@automationonamission.comConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

#97: Making Decisions Based on Your Financial Statements with Talaya Scott

In this episode of Welcome to Eloma, Talaya Scott, founder of FIIT Perspective talks about the importance of financial literacy for entrepreneurs. Talaya emphasizes the need for entrepreneurs to understand their financial statements, particularly the profit and loss statement and the balance sheet. She highlights the consequences of not tracking numbers properly, such as paying too much in taxes and being unprepared for opportunities. Links and follow-ups:Connect with Talaya Scott:Websites: www.fiitperspective.com, www.talayascott.comLinkedin: @talayascottInstagram: @talayascott @fiitperspectiveFacebook: @talayascott @fiitperspective Email: talayascott@fiitperspective.comConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

#96: Hiring for ROI with Kira La Forgia

In this episode of Welcome to Eloma, Kira La Forgia, Founder and People Operations Consultant of Paradigm, talks about the challenges of hiring, developing, and retaining top talent for small business owners. Kira emphasizes the importance of creating systems, processes, and productized deliverables to decentralize the owner from daily operations. It is important for small business owners to find information and advice that is relevant to their specific needs, as much of the existing content is not tailored to their situation. The episode covers topics such as hiring contractors vs. employees, building a culture, and developing psychological safety within the team. Kira discusses the importance of defining and maintaining a strong company culture. She emphasizes the need for clear expectations and consistent communication to create a sense of safety and stability within the team. Kira also highlights the significance of core behaviors in shaping team culture and suggests creating a culture guide to drive desired behaviors. Kira explores the concept of the return on investment (ROI) of hiring and how it can be measured in terms of time and money. Kira shares insights on how to improve margins and optimize team productivity through strategic HR practices. Lastly, she encourages small business owners to understand the difference between employees and contractors to avoid misclassification penalties.Quotes“I think that it's really important that we use ourselves as a filter, but also to make sure that we're okay with making some mistakes along the way. You want to make sure your team understands that that's the nature of small business. It gives a lot of freedom to what we're doing.” 8:04“The delivery of what those candidates are going to bring to you, are going to have a much higher instance of requirement for success. Meaning that if you're hiring your very first person, now they're 50% of your business. Don't skip over the strategic HR because you're too small. Understand the weight that person is about to bring to your business.” 12:10“When you find a really valuable piece of talent or person with talent that you bring onto your team it's not your job to control them, but it is your job to create a space in which they can thrive.” 21:07Links and follow-ups:Connect with Kira La Forgia:Websites: https://www.the-paradigm.com Linkedin: https://www.linkedin.com/in/kiralaforgia/Instagram: https://www.instagram.com/theparadigmm/Email: kira@the-paradigm.comConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com