10 Seconds To Air

10 Seconds To Air

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We are constantly communicating. How well we do it has a significant impact on our success and happiness. From the moment we wake up until we go to sleep, we are sending emails and texts, giving presentations, talking to loved ones and co-workers, and interacting with our surroundings.In this podcast, the globe’s top achievers and experts reveal their communication hacks and what goes through their mind 10 seconds before a big moment.10 Seconds to Air host Alita Guillen brings her curiosity an...
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Episode List

Life Worth Living: What Questions To Ask Yourself with Dr. Matthew Croasmun

Feb 21st, 2026 2:00 PM

What does it really mean to live a life worth living? And in a world that rewards achievement, speed, and measurable success, how do we make space for deeper questions about purpose, values, and what truly matters? In this episode, host Alita Guillen sits down with Dr. Matthew Croasmun, theologian, professor at Yale University, and coauthor of the New York Times bestselling book Life Worth Living: A Guide to What Matters Most. Together, they explore the big questions that shape our lives — from how we define meaning and success to why so many of us rarely pause to reflect on what we’re actually living for. Dr. Croasmun shares insights from Yale’s popular “Life Worth Living” course, where students wrestle with questions like: Who or what are we responsible to? What is worth hoping for? How do we respond to failure and suffering? And how can we articulate our core values in a world that often prioritizes productivity over character? They discuss the tension between “resume virtues” and “eulogy virtues,” why modern life makes these questions feel more urgent than ever, and how cultural shifts — from increasing diversity of perspectives to the impact of COVID — have changed how we think about stability, ambition, and the future. The conversation also explores the role of love, belonging, and community in shaping our sense of worth, and why knowing that we are loved can be more grounding than any achievement. Dr. Croasmun offers practical ways to begin reflecting on your own life, including conducting a “life inventory” of how you spend your time, attention, and resources. Whether you’re navigating a transition, questioning your priorities, or simply curious about how to live more intentionally, this episode is an invitation to slow down, ask better questions, and consider what kind of life you truly want to build. Book: Life Worth Living: A Guide to What Matters Most Web: https://www.matthewcroasmun.com/  Instagram: https://www.instagram.com/shea.serrano/ YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ  Instagram: https://www.instagram.com/alitakguillen/  Instagram: https://www.instagram.com/10secondstoair/  LinkedIn: https://www.linkedin.com/in/alitaguillen/  Web: https://www.alitaguillen.com/  Web: https://www.10secondstoair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Being You With Shea Serrano

Jan 9th, 2026 2:00 PM

What makes communication land—on the page, on screen, or in conversation? And why do some voices cut through the noise while others get ignored? In this episode, Alita Guillen sits down with writer, storyteller, and cultural commentator Shea Serrano for a candid conversation about voice, clarity, and connecting with an audience. Shea reflects on how he developed his unmistakable style, why honesty matters more than polish, and how trusting your instincts can shape both creative work and career decisions. Together, they talk about writing for real people, breaking complex ideas into something accessible, and the importance of staying grounded—even as success grows. Shea shares insights on confidence, self-doubt, and learning when to speak up, when to listen, and when to trust that your voice already belongs in the room. From creative discipline to cultural storytelling, this conversation is a reminder that strong communication isn’t about being loud—it’s about being clear, human, and intentional. Book : Expensive Basketball Instagram: https://www.instagram.com/shea.serrano/ YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ Instagram: https://www.instagram.com/alitakguillen/ Instagram: https://www.instagram.com/10secondstoair/ LinkedIn: https://www.linkedin.com/in/alitaguillen/ Web: https://www.alitaguillen.com/ Web: https://www.10secondstoair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the Science Behind Human Stupidity with Gordon Pennycook

Dec 23rd, 2025 4:25 PM

Why do smart people fall for bad information? Why does bullshit spread faster than truth? And what can we really do to protect ourselves from misinformation in a chaotic media landscape? Alita Guillen sits down with Dr. Gordon Pennycook, Associate Professor of Psychology at Cornell University and a leading researcher on human reasoning, intuition, misinformation, and what he famously calls “The Science of Human Stupidity.” His work reveals why our brains default to shortcuts, how social media exploits those habits, and—most importantly—how simple moments of reflection can dramatically improve our judgment. Together, they explore why people believe things that aren’t true, how overconfidence fuels polarization, why bullshit thrives when accuracy isn’t top of mind, and the surprisingly hopeful research showing that people can change their minds when given the right tools. This conversation is an antidote to noisy information, a guide to clearer thinking, and a refreshing reminder that better reasoning is a skill anyone can learn. Website: https://gordonpennycook.com/ YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ  Instagram: https://www.instagram.com/alitakguillen/  Instagram: https://www.instagram.com/10secondstoair/  LinkedIn: https://www.linkedin.com/in/alitaguillen/  Web: https://www.alitaguillen.com/  Web: https://www.10secondstoair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Science of Persuasion and The Keys To Getting What You Want with Dr. Tim Levine

Dec 19th, 2025 4:28 PM

Persuasion shapes every part of our daily lives, from convincing a boss to give us a raise to deciding which products we buy or which beliefs we hold true. But how do we recognize when we are being persuaded or deceived? In this episode, host Alita Guillen sits down with Dr. Timothy R. Levine, Professor and Chair of Communication at the University of Oklahoma and author of Duped: Truth-Default Theory and the Social Science of Lying and Deception. Together, they explore the subtle art and science of persuasion, how it overlaps with manipulation, why emotion can be so powerful, and what it really means to communicate honestly. Dr. Levine explains how persuasion differs from coercion and conformity, why politeness combined with reason is often the key to influence, and how fear is used in health communication to shape public behavior. He also shares practical tools to protect yourself from influence that does not serve you and why trust remains essential if we want healthy, connected relationships. From decoding everyday influence to understanding how misinformation spreads, this conversation offers a clearer look at the forces shaping how we think and act. It will help anyone become a more thoughtful communicator, a more intentional consumer, and a more ethical persuader. Book: Duped: Truth-Default Theory and the Social Science of Lying and Deception Website: https://www.ou.edu/cas/comm/about/people/faculty/timothy-levine YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ  Instagram: https://www.instagram.com/alitakguillen/  Instagram: https://www.instagram.com/10secondstoair/  LinkedIn: https://www.linkedin.com/in/alitaguillen/  Web: https://www.alitaguillen.com/  Web: https://www.10secondstoair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Your Brand and Leadership Narrative In An AI World with Katie McCormick

Dec 4th, 2025 2:00 PM

What does it take to create lasting change in leadership and culture? In this episode, Alita Guillen sits down with Katie McCormick Lelyveld, CEO of MELD and associate at the Technology and Entrepreneurship Center at Harvard University. A longtime advisor to transformative leaders, Katie is redefining what it means to lead with empathy, clarity, and purpose. Together, they explore how MELD empowers women across industries—helping them build influence, confidence, and authentic connections in spaces that often resist change. Katie shares insights from her work at the intersection of academia, business, and athletics, and discusses how to turn leadership into a living practice rooted in humanity rather than hierarchy. From navigating moments of uncertainty to building systems that foster equity and growth, this conversation offers inspiration for anyone ready to lead with intention and impact. Web: https://www.meldmore.com/about Instagram: https://www.instagram.com/kmlagram YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ  Instagram: https://www.instagram.com/alitakguillen/  Instagram: https://www.instagram.com/10secondstoair/  LinkedIn: https://www.linkedin.com/in/alitaguillen/  Web: https://www.alitaguillen.com/  Web: https://www.10secondstoair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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