New Marketing For Your Small Business

The New State of SEO: Why Human-First Content Wins

SEO has changed more in the last two years than it did in the previous decade. And if you are still relying on keyword-stuffed blog posts or mass-produced AI content, you’re not just falling behind. You’re actively hurting your rankings.In this episode of The New Marketing for Your Small Business Podcast, Luke breaks down the new state of SEO, why Google is pushing hard toward human-first content, and what Twin Cities businesses must do to stay visible in both Google Search and Google Local results.If your SEO strategy hasn’t evolved since 2022, this episode is your wake-up call. Google’s expectations have changed. User behavior has changed. And the businesses who adapt first will win.Tune in and learn how to rebuild your SEO foundation the right way.

Social Media Algorithm Changes: What You Need to Know

In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business.You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay visible without chasing every new update.If you’ve felt frustrated by unpredictable reach or worried about keeping up with constant changes, this episode is your wake-up call to stop fighting the algorithm and start using it to your advantage.

The Vertical Video Wake-Up Call for Business Owners

In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it.He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience.If you’ve been putting off creating video for your business, this episode is your wake-up call.

Why You Should Reintroduce Yourself on Social Media (And How to Do It)

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative reset. 

Mastering Facebook Marketing Part 3

In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the right audience for your business. Whether you're just starting or looking to get better results, this episode will help you advertise with confidence—and smarter strategy.